ISIC Class

Advertising

ISIC Code 7310 — Class

Part of Group 731

Industry Analysis Available

Explore the comprehensive GTIAS analysis for this industry — 81-attribute scorecard, strategic frameworks, risk scenarios, challenges and solutions.

View Full Industry Profile

Explanatory Notes

This class includes the provision of a full range of advertising services (i.e. through in-house capabilities or subcontracting), including advice, creative services, production of advertising material, media planning and buying.

This class includes:

  • creation and realization of advertising campaigns:
  • creating and placing advertising in newspapers, periodicals, radio, television, the Internet and other media
  • creating and placing of outdoor advertising, e.g. billboards, panels, bulletins and frames, window dressing, showroom design, car and bus carding etc.
  • media representation, i.e. sale of time and space for various media soliciting advertising
  • aerial advertising
  • distribution or delivery of advertising material or samples
  • provision of advertising space on billboards etc.
  • creation of stands and other display structures and sites
  • conducting marketing campaigns and other advertising services aimed at attracting and retaining customers:
  • promotion of products
  • point-of-sale marketing
  • direct mail advertising
  • marketing consulting