INN
PLAY_INN_001

Platform Pivot (The Ecosystem Orchestrator)

The strategic transition from a linear 'Pipeline' model (selling products) to a 'Platform' model (orchestrating exchanges). This maneuver neutralizes the 'Growth Mirage' (FIN_VAL_004) by capturing ecosystem-wide data and transaction fees, effectively outsourcing inventory risk (ER04) to the marketplace participants.

Innovation Business Model Innovation 4 Action Steps