Innovation Strategy

Blue Ocean Strategy

Creating new market space (a 'blue ocean') by focusing on entirely new value curves, making the competition irrelevant. Focuses on value innovation.

297 Industries Analysed
8.1/10 Avg Fit Score
3 GTIAS Pillars
21 Attributes

Industry Applications

297 industries have a full Blue Ocean Strategy analysis. Click any industry to read the detailed breakdown.

0892 Extraction of peat
10/10 View →

This ERRC combination shifts the industry's value proposition from resource extraction to ecological value creation and sustainable material innovation.

Eliminate: 3 Reduce: 3 Raise: 3 Create: 4
1072 Manufacture of sugar
10/10 View →

This ERRC strategy redefines the sugar industry from a caloric sweetener producer to a diversified bio-resource management enterprise.

Eliminate: 3 Reduce: 3 Raise: 3 Create: 4
7210 Research and experimental development on natural sciences and engineering
10/10 View →

The new value curve emphasizes transformative, ethically guided research that addresses truly unmet global needs by fostering radical interdisciplinary collaboration and open science.

Eliminate: 4 Reduce: 4 Raise: 4 Create: 4
55 Accommodation
9/10 View →

This ERRC strategy pivots accommodation from a commoditized 'bed for the night' to a 'purpose-driven experience hub' for conscious travelers.

Eliminate: 3 Reduce: 3 Raise: 3 Create: 3
9411 Activities of business and employers membership organizations
9/10 View →

This ERRC grid aims to create a 'Specialized Solutions Partner' model, moving away from generic membership.

Eliminate: 4 Reduce: 4 Raise: 4 Create: 4
6622 Activities of insurance agents and brokers
9/10 View →

This ERRC combination shifts insurance agents and brokers from transactional policy providers to holistic, proactive 'Risk Ecosystem Orchestrators'.

Eliminate: 3 Reduce: 3 Raise: 3 Create: 4
7310 Advertising
9/10 View →

This ERRC combination creates a new value curve targeting innovative, growth-oriented businesses, especially those in tech-forward sectors, seeking measurable impact rather than just ad spend.

Eliminate: 4 Reduce: 4 Raise: 4 Create: 4
9103 Botanical and zoological gardens and nature reserves activities
9/10 View →

The new value curve shifts the focus from passive specimen viewing to an active, transparent, and tech-augmented 'conservation ecosystem.

Eliminate: 3 Reduce: 2 Raise: 2 Create: 3
9000 Creative, arts and entertainment activities
9/10 View →

This Blue Ocean strategy transforms 'Creative, arts and entertainment activities' from a commodity-driven, exclusive industry into an accessible, interactive, and personalized ecosystem.

Eliminate: 4 Reduce: 4 Raise: 4 Create: 4
0610 Extraction of crude petroleum
9/10 View →

This ERRC combination creates a new value curve by transforming the industry into a leading 'Sustainable Energy Infrastructure Integrator.

Eliminate: 4 Reduce: 4 Raise: 4 Create: 4
6491 Financial leasing
9/10 View →

By shifting from financing asset acquisition to providing Equipment-as-a-Service, this strategy unlocks the 'Efficiency-First' segment—industrial firms currently burdened by high CapEx and maintenance risks.

Eliminate: 3 Reduce: 2 Raise: 2 Create: 3
4923 Freight transport by road
9/10 View →

This Blue Ocean strategy aims to create an uncontested market space by targeting Small and Medium-sized Enterprises (SMEs) and environmentally conscious corporations with a 'Logistics-as-a-Service' model.

Eliminate: 3 Reduce: 3 Raise: 4 Create: 4
0113 Growing of vegetables and melons, roots and tubers
9/10 View →

The new value curve shifts the market from a commodity-based 'weight-per-price' model to a premium 'predictability and health-outcome' model.

Eliminate: 3 Reduce: 3 Raise: 3 Create: 3
8530 Higher education
9/10 View →

This ERRC combination pioneers a new value curve by shifting higher education from a fixed, degree-centric model to a dynamic, skills-focused, and employer-integrated learning ecosystem.

Eliminate: 4 Reduce: 4 Raise: 4 Create: 4
8130 Landscape care and maintenance service activities
9/10 View →

This blue ocean strategy targets 'non-customers' who are underserved by traditional 'mow-and-blow' services, particularly those seeking sustainable, technology-driven, and integrated outdoor solutions.

Eliminate: 3 Reduce: 3 Raise: 3 Create: 4
6910 Legal activities
9/10 View →

This Blue Ocean approach aims to unlock value for currently underserved market segments, particularly small and medium-sized enterprises (SMEs) and individuals, who are often priced out of traditional legal services.

Eliminate: 3 Reduce: 3 Raise: 4 Create: 4
6511 Life insurance
9/10 View →

This ERRC combination creates a new value curve by transforming life insurance from a reactive, complex product into a proactive, transparent, and holistic financial and wellness partnership.

Eliminate: 3 Reduce: 3 Raise: 3 Create: 3
4520 Maintenance and repair of motor vehicles
9/10 View →

This ERRC combination for 'Maintenance and repair of motor vehicles' creates a new value curve centered on specialized, proactive, convenient, and sustainable vehicle care.

Eliminate: 3 Reduce: 3 Raise: 3 Create: 4
7020 Management consultancy activities
9/10 View →

This ERRC combination aims to redefine management consultancy by shifting from an exclusive, high-cost, project-centric model to an inclusive, accessible, and outcome-driven partnership.

Eliminate: 3 Reduce: 3 Raise: 4 Create: 4
1420 Manufacture of articles of fur
9/10 View →

The new value curve shifts the focus from 'luxury as exclusivity' to 'luxury as innovative, ethical performance.

Eliminate: 3 Reduce: 2 Raise: 2 Create: 3
2720 Manufacture of batteries and accumulators
9/10 View →

This Blue Ocean strategy transforms batteries from a capital expenditure, component-level product into a sustainable, integrated, and service-oriented solution.

Eliminate: 3 Reduce: 3 Raise: 4 Create: 4
1073 Manufacture of cocoa, chocolate and sugar confectionery
9/10 View →

This ERRC combination creates a new value curve targeting the health-conscious, ethically-minded consumer who seeks meaningful indulgence rather than guilt-laden treats.

Eliminate: 3 Reduce: 3 Raise: 4 Create: 4
2620 Manufacture of computers and peripheral equipment
9/10 View →

This Blue Ocean strategy redefines value by shifting from a hardware-centric, obsolescence-driven model to an integrated, service-oriented ecosystem focused on user longevity and seamless experience.

Eliminate: 3 Reduce: 3 Raise: 3 Create: 3
2740 Manufacture of electric lighting equipment
9/10 View →

This ERRC combination creates a new value curve by transforming electric lighting from a commoditized hardware product into an integrated, data-rich service platform.

Eliminate: 4 Reduce: 4 Raise: 4 Create: 4
2710 Manufacture of electric motors, generators, transformers and electricity distribution and control apparatus
9/10 View →

This ERRC grid aims to unlock a new customer segment comprising smaller industrial parks, commercial enterprises, and remote communities seeking sustainable, reliable, and cost-effective energy solutions without significant upfront capital investment.

Eliminate: 3 Reduce: 3 Raise: 4 Create: 4
2811 Manufacture of engines and turbines, except aircraft, vehicle and cycle engines
9/10 View →

The new value curve focuses on providing 'Energy-as-a-Service' through modular, digitally-managed, sustainable power ecosystems.

Eliminate: 3 Reduce: 3 Raise: 4 Create: 4
2660 Manufacture of irradiation, electromedical and electrotherapeutic equipment
9/10 View →

This ERRC combination creates a new market space for 'Accessible, Outcome-Driven Smart Therapeutics.

Eliminate: 3 Reduce: 3 Raise: 3 Create: 4
2826 Manufacture of machinery for textile, apparel and leather production
9/10 View →

This ERRC combination creates a new value curve centered on highly flexible, resource-efficient, and intelligent manufacturing solutions.

Eliminate: 4 Reduce: 4 Raise: 4 Create: 4
2030 Manufacture of man-made fibres
9/10 View →

This ERRC combination redefines man-made fibres from a commoditized input to a high-value, sustainable, and intelligent component.

Eliminate: 3 Reduce: 3 Raise: 4 Create: 4
3220 Manufacture of musical instruments
9/10 View →

This Blue Ocean strategy aims to unlock new market segments beyond traditional musicians, such as casual creators, wellness seekers, and educators.

Eliminate: 4 Reduce: 4 Raise: 4 Create: 4
2817 Manufacture of office machinery and equipment (except computers and peripheral equipment)
9/10 View →

This ERRC combination creates a new value curve centered on holistic, flexible, and sustainable office productivity solutions delivered as a service, moving beyond hardware commoditization.

Eliminate: 3 Reduce: 3 Raise: 4 Create: 4
2029 Manufacture of other chemical products n.e.c.
9/10 View →

This ERRC strategy moves 'Manufacture of other chemical products n.

Eliminate: 4 Reduce: 4 Raise: 4 Create: 4
2819 Manufacture of other general-purpose machinery
9/10 View →

This Blue Ocean strategy aims to unlock new market segments, such as small and medium-sized enterprises (SMEs) and specialized startups, that are currently underserved due to high capital costs, operational complexity, and vendor lock-in (MD07).

Eliminate: 3 Reduce: 4 Raise: 4 Create: 4
2829 Manufacture of other special-purpose machinery
9/10 View →

This ERRC strategy creates a new value curve by shifting from capital-intensive product sales to an outcome-focused, service-oriented model, addressing the needs of previously ignored 'non-customers'.

Eliminate: 3 Reduce: 3 Raise: 4 Create: 4
2930 Manufacture of parts and accessories for motor vehicles
9/10 View →

This ERRC strategy redefines the automotive parts supplier from a commodity hardware provider to an integrated, smart systems and services partner.

Eliminate: 3 Reduce: 3 Raise: 3 Create: 4
2021 Manufacture of pesticides and other agrochemical products
9/10 View →

This ERRC grid creates a new value curve by shifting from a product-centric, chemically-intensive model to an outcome-oriented, bio-harmonious, and digitally-integrated service provider.

Eliminate: 4 Reduce: 4 Raise: 4 Create: 4
2013 Manufacture of plastics and synthetic rubber in primary forms
9/10 View →

This Blue Ocean strategy transforms the 'Manufacture of plastics and synthetic rubber in primary forms' from a commoditized product business into a sophisticated material solutions provider.

Eliminate: 3 Reduce: 3 Raise: 4 Create: 4
2023 Manufacture of soap and detergents, cleaning and polishing preparations, perfumes and toilet preparations
9/10 View →

This ERRC combination aims to create a new market space targeting conscious consumers who prioritize holistic well-being, environmental responsibility, and personalized efficacy.

Eliminate: 3 Reduce: 3 Raise: 3 Create: 3
1104 Manufacture of soft drinks; production of mineral waters and other bottled waters
9/10 View →

This strategy shifts the business model from selling commoditized volumes of packaged liquids to providing a premium, service-based health and sustainability platform.

Eliminate: 3 Reduce: 2 Raise: 2 Create: 3
1200 Manufacture of tobacco products
9/10 View →

By pivoting from 'tobacco manufacturing' to 'smart stimulant delivery,' this strategy captures the health-conscious professional segment that currently avoids legacy products.

Eliminate: 3 Reduce: 2 Raise: 2 Create: 3
1040 Manufacture of vegetable and animal oils and fats
9/10 View →

This new value curve targets discerning B2B clients in specialized food, nutraceutical, cosmetic, and advanced materials industries, as well as eco-conscious consumers seeking transparent, high-performance, and sustainably sourced ingredients.

Eliminate: 3 Reduce: 3 Raise: 4 Create: 4
2733 Manufacture of wiring devices
9/10 View →

The new value curve focuses on transitioning from a product-centric supplier to a solution provider, offering intelligent, user-friendly, and sustainable wiring ecosystems.

Eliminate: 3 Reduce: 3 Raise: 3 Create: 4
0321 Marine aquaculture
9/10 View →

This strategy shifts the value curve from a high-risk, environmentally volatile commodity model to a high-precision, tech-enabled agricultural system.

Eliminate: 3 Reduce: 3 Raise: 3 Create: 3
7320 Market research and public opinion polling
9/10 View →

This ERRC combination establishes a 'Democratized, Ethical, and Agile Insights Ecosystem.

Eliminate: 3 Reduce: 3 Raise: 4 Create: 4
3830 Materials recovery
9/10 View →

This new value curve transforms low-value waste into high-value, traceable, and performance-enhanced industrial feedstocks and comprehensive circular economy solutions.

Eliminate: 3 Reduce: 3 Raise: 3 Create: 4
0510 Mining of hard coal
9/10 View →

This ERRC strategy creates a new value curve by transforming coal mining companies into diversified 'resource and transition enablers'.

Eliminate: 3 Reduce: 3 Raise: 3 Create: 4
0520 Mining of lignite
9/10 View →

This ERRC combination transforms lignite mining companies from fuel suppliers into comprehensive land and resource transformation enterprises.

Eliminate: 4 Reduce: 4 Raise: 4 Create: 4
0150 Mixed farming
9/10 View →

This ERRC grid aims to unlock a 'Regenerative & Experiential Farm' value curve, redefining mixed farming.

Eliminate: 3 Reduce: 3 Raise: 4 Create: 4
5913 Motion picture, video and television programme distribution activities
9/10 View →

This ERRC combination creates a new value curve centered on interactive, personalized, and ownership-driven content experiences.

Eliminate: 3 Reduce: 3 Raise: 3 Create: 3
5911 Motion picture, video and television programme production activities
9/10 View →

This ERRC strategy targets digitally native, experience-seeking audiences and underserved niche communities who desire active participation and personalized narratives over passive consumption.

Eliminate: 3 Reduce: 3 Raise: 3 Create: 4
6512 Non-life insurance
9/10 View →

This ERRC combination targets small to medium-sized enterprises (SMEs) and modern consumers who are underserved by the complexity and inflexibility of traditional non-life insurance.

Eliminate: 3 Reduce: 3 Raise: 3 Create: 3
8230 Organization of conventions and trade shows
9/10 View →

This new value curve targets niche, outcome-driven business leaders and professionals seeking highly curated, measurable results rather than broad exposure.

Eliminate: 3 Reduce: 3 Raise: 4 Create: 4
5590 Other accommodation
9/10 View →

This strategy shifts 'Other accommodation' from being a transient, commodity-based lodging service to a lifestyle-enabling infrastructure provider for the remote-first workforce.

Eliminate: 3 Reduce: 3 Raise: 3 Create: 3
6619 Other activities auxiliary to financial service activities
9/10 View →

This new value curve targets forward-thinking financial institutions, asset managers, and corporate treasuries venturing into DeFi, digital assets, and enhanced ESG mandates.

Eliminate: 3 Reduce: 3 Raise: 4 Create: 4
9329 Other amusement and recreation activities n.e.c.
9/10 View →

This ERRC combination would create a new value curve targeting 'experiential seekers' — individuals seeking dynamic, personalized, and accessible recreational activities that seamlessly blend physical and digital realms.

Eliminate: 4 Reduce: 4 Raise: 4 Create: 4
6492 Other credit granting
9/10 View →

This ERRC combination creates a 'Financial Empowerment as a Service' value curve, unlocking vast 'non-customer' segments like gig workers, new immigrants, and micro-entrepreneurs currently excluded.

Eliminate: 4 Reduce: 4 Raise: 4 Create: 4
6209 Other information technology and computer service activities
9/10 View →

This ERRC combination aims to create a new market space for 'Simplified Strategic IT Partnership.

Eliminate: 4 Reduce: 4 Raise: 4 Create: 4
8292 Packaging activities
9/10 View →

The new value curve focuses on offering a 'Packaging as a Service' model that integrates advanced sustainable materials, smart technology, and closed-loop systems.

Eliminate: 3 Reduce: 3 Raise: 3 Create: 3
8219 Photocopying, document preparation and other specialized office support activities
9/10 View →

This strategy shifts the business from a commoditized 'print shop' to a specialized 'compliance-as-a-service' provider for high-stakes industries like legal, healthcare, and government.

Eliminate: 3 Reduce: 2 Raise: 2 Create: 3
1311 Preparation and spinning of textile fibres
9/10 View →

This ERRC combination shifts the industry from a commodity-driven, price-competitive market to one focused on high-value, sustainable, and technologically advanced fibre solutions.

Eliminate: 3 Reduce: 3 Raise: 4 Create: 4
8010 Private security activities
9/10 View →

This ERRC combination creates a new value curve by shifting from commoditized, reactive human guarding to proactive, integrated, and technology-driven security solutions.

Eliminate: 3 Reduce: 3 Raise: 3 Create: 4
1020 Processing and preserving of fish, crustaceans and molluscs
9/10 View →

This ERRC combination creates a new value curve centered on sustainable, ethical, and innovative seafood alternatives.

Eliminate: 4 Reduce: 4 Raise: 4 Create: 4
1030 Processing and preserving of fruit and vegetables
9/10 View →

This ERRC combination creates a new value curve by shifting focus from price-driven commodity processing to value-added, sustainable, and innovative food solutions.

Eliminate: 3 Reduce: 4 Raise: 4 Create: 4
5813 Publishing of newspapers, journals and periodicals
9/10 View →

This ERRC combination creates a new value curve centered on highly specialized, interactive, and personalized information services for niche professional and enthusiast communities.

Eliminate: 3 Reduce: 3 Raise: 3 Create: 4
6010 Radio broadcasting
9/10 View →

This ERRC strategy for radio broadcasting creates a 'Hyper-Local Interactive Audio Hub' value curve.

Eliminate: 4 Reduce: 4 Raise: 4 Create: 5
0143 Raising of camels and camelids
9/10 View →

This strategy pivots from a resource-constrained agricultural commodity business into a high-margin, service-oriented biological and luxury-input provider.

Eliminate: 3 Reduce: 2 Raise: 2 Create: 3
6820 Real estate activities on a fee or contract basis
9/10 View →

This ERRC strategy creates a new value curve centered on flexible, data-driven, and continuous property relationship management, moving away from high-cost, transaction-centric brokerage.

Eliminate: 3 Reduce: 3 Raise: 3 Create: 3
7710 Renting and leasing of motor vehicles
9/10 View →

This ERRC strategy transforms the motor vehicle rental industry from an asset-heavy, transaction-based model into a lean, digital-first mobility ecosystem.

Eliminate: 3 Reduce: 2 Raise: 2 Create: 3
7722 Renting of video tapes and disks
9/10 View →

This strategy targets niche cinephiles, collectors, and community-oriented film enthusiasts seeking a richer, more tangible, and curated experience than streaming offers.

Eliminate: 3 Reduce: 3 Raise: 3 Create: 4
9512 Repair of communication equipment
9/10 View →

This ERRC combination creates a new value curve by transforming repair from a reactive necessity into a proactive, value-added service.

Eliminate: 4 Reduce: 3 Raise: 4 Create: 4
9511 Repair of computers and peripheral equipment
9/10 View →

This ERRC combination targets businesses and tech-savvy individuals seeking holistic device reliability and responsible lifecycle management, rather than just reactive, per-incident repair services.

Eliminate: 4 Reduce: 4 Raise: 4 Create: 4
9523 Repair of footwear and leather goods
9/10 View →

This strategy shifts the repair industry from a low-margin commodity service to an essential partner in the luxury circular economy.

Eliminate: 3 Reduce: 2 Raise: 3 Create: 3
9524 Repair of furniture and home furnishings
9/10 View →

This strategy shifts the furniture repair industry from a low-margin, reactive trade into a high-value, tech-enabled lifecycle management service for corporate enterprises.

Eliminate: 3 Reduce: 2 Raise: 2 Create: 3
4730 Retail sale of automotive fuel in specialized stores
9/10 View →

This strategy pivots from a commodity-based 'fuel stop' to a premium 'Mobility and Lifestyle Hub,' targeting time-starved urban professionals and EV-adopting commuters.

Eliminate: 3 Reduce: 2 Raise: 2 Create: 3
4761 Retail sale of books, newspapers and stationary in specialized stores
9/10 View →

By shifting from a transactional commodity retailer to an experiential 'cultural hub,' this strategy targets affluent, experience-driven urban consumers who value community connection and personalized discovery over lowest-price accessibility.

Eliminate: 3 Reduce: 2 Raise: 3 Create: 3
4741 Retail sale of computers, peripheral units, software and telecommunications equipment in specialized stores
9/10 View →

This strategy shifts the business model from a commodity hardware retailer to a 'Tech-Life Integrator' focused on subscription stability and community-driven learning.

Eliminate: 3 Reduce: 2 Raise: 2 Create: 3
4721 Retail sale of food in specialized stores
9/10 View →

The new value curve shifts the focus from price-driven, commodity-based retail to experience-based, community-centered culinary hubs.

Eliminate: 3 Reduce: 2 Raise: 2 Create: 3
4764 Retail sale of games and toys in specialized stores
9/10 View →

The new value curve shifts the focus from transactional toy retail to an immersive, service-led community hub model.

Eliminate: 3 Reduce: 2 Raise: 2 Create: 3
4752 Retail sale of hardware, paints and glass in specialized stores
9/10 View →

This strategy transforms the retail experience from a product-transaction model into a 'Project Solutions Hub,' effectively targeting high-intent DIYers and residential renovators who prioritize outcomes over low-cost commodity shopping.

Eliminate: 3 Reduce: 2 Raise: 2 Create: 3
4762 Retail sale of music and video recordings in specialized stores
9/10 View →

The new value curve shifts the focus from transactional commodity sales to an immersive, high-end cultural membership experience.

Eliminate: 3 Reduce: 2 Raise: 3 Create: 3
4751 Retail sale of textiles in specialized stores
9/10 View →

This strategy shifts the focus from low-margin product volume to a high-value, service-oriented ecosystem that treats textiles as durable, ethical assets.

Eliminate: 3 Reduce: 2 Raise: 2 Create: 3
4530 Sale of motor vehicle parts and accessories
9/10 View →

This ERRC combination creates a blue ocean by transforming the 'Sale of motor vehicle parts and accessories' from a transactional, price-driven market into a comprehensive, solution-oriented ecosystem.

Eliminate: 3 Reduce: 3 Raise: 4 Create: 4
4510 Sale of motor vehicles
9/10 View →

This ERRC combination targets urban and sustainability-conscious non-customers by transforming vehicle sale into an integrated, flexible 'Mobility as a Service' (MaaS).

Eliminate: 4 Reduce: 4 Raise: 4 Create: 4
4540 Sale, maintenance and repair of motorcycles and related parts and accessories
9/10 View →

This ERRC combination creates a new value curve by shifting the industry's focus from traditional ICE performance and ownership burdens to a holistic, convenient, and transparent mobility experience.

Eliminate: 3 Reduce: 3 Raise: 4 Create: 4
0210 Silviculture and other forestry activities
9/10 View →

The new value curve shifts from low-margin, commodity timber production to a diversified portfolio centered on high-value forest ecosystem services and advanced bio-materials.

Eliminate: 3 Reduce: 3 Raise: 3 Create: 4
5820 Software publishing
9/10 View →

This ERRC combination creates a 'Simplified Productivity Companion' value curve, targeting small business owners, freelancers, and non-technical professionals who are currently underserved by overly complex, expensive, or feature-bloated software.

Eliminate: 4 Reduce: 4 Raise: 4 Create: 4
0910 Support activities for petroleum and natural gas extraction
9/10 View →

This ERRC combination transforms support activities from reactive, cost-driven O&G-specific services into proactive, integrated 'Energy Infrastructure Lifecycle Management' solutions.

Eliminate: 4 Reduce: 4 Raise: 4 Create: 4
7912 Tour operator activities
9/10 View →

The new value curve created by this ERRC grid focuses on 'meaningful impact travel' and 'deep cultural immersion' rather than price or volume.

Eliminate: 3 Reduce: 3 Raise: 4 Create: 4
7911 Travel agency activities
9/10 View →

This ERRC combination shifts travel agencies from transactional intermediaries to trusted curators of transformative, purpose-driven experiences.

Eliminate: 4 Reduce: 4 Raise: 4 Create: 4
5210 Warehousing and storage
9/10 View →

This ERRC combination targets high-growth, niche markets like specialized e-commerce, biotechnology, or fine art logistics, along with agile SMBs needing flexible, advanced solutions.

Eliminate: 3 Reduce: 3 Raise: 4 Create: 4
52 Warehousing and support activities for transportation
9/10 View →

This new value curve targets agile SMEs, D2C brands, and niche industries by transforming traditional, rigid logistics into a flexible, transparent, and technology-driven 'Logistics-as-a-Service' model.

Eliminate: 3 Reduce: 3 Raise: 4 Create: 4
6312 Web portals
9/10 View →

This ERRC combination aims to create a 'Specialized Trust Hub' for highly engaged professional or enthusiast communities.

Eliminate: 4 Reduce: 4 Raise: 4 Create: 4
4610 Wholesale on a fee or contract basis
9/10 View →

This ERRC combination creates a new value curve by transforming traditional wholesale brokers into 'Strategic Supply Chain Intelligence Partners.

Eliminate: 4 Reduce: 4 Raise: 4 Create: 5
6920 Accounting, bookkeeping and auditing activities; tax consultancy
8/10 View →

This ERRC combination creates a new value curve by shifting from a reactive, commoditized compliance model to a proactive, technology-driven strategic partnership.

Eliminate: 4 Reduce: 4 Raise: 4 Create: 5
8220 Activities of call centres
8/10 View →

This ERRC combination creates a new value curve by transforming call centers from cost centers focused on reactive issue resolution to strategic profit centers offering proactive customer experience management and actionable business intelligence.

Eliminate: 3 Reduce: 3 Raise: 3 Create: 4
8291 Activities of collection agencies and credit bureaus
8/10 View →

This combination reshapes the industry from a reactive, punitive debt recovery model to a proactive, supportive financial wellness and predictive analytics partner.

Eliminate: 4 Reduce: 4 Raise: 4 Create: 4
7810 Activities of employment placement agencies
8/10 View →

This ERRC combination creates a new value curve by transforming employment agencies from transactional recruiters into strategic talent lifecycle partners.

Eliminate: 3 Reduce: 3 Raise: 3 Create: 4
9312 Activities of sports clubs
8/10 View →

The new value curve pivots from a scarce, event-based model to a ubiquitous, lifestyle-integrated ecosystem that functions 24/7.

Eliminate: 3 Reduce: 2 Raise: 2 Create: 3
9420 Activities of trade unions
8/10 View →

This new value curve targets the rapidly growing segment of gig workers, freelancers, and independent contractors who currently find traditional unions obsolete.

Eliminate: 3 Reduce: 2 Raise: 2 Create: 3
7110 Architectural and engineering activities and related technical consultancy
8/10 View →

This new value curve targets forward-thinking enterprise clients and public bodies seeking integrated, high-performance solutions for complex, long-term challenges like climate resilience and operational efficiency, rather than commoditized project deliverables.

Eliminate: 3 Reduce: 3 Raise: 3 Create: 3
5630 Beverage serving activities
8/10 View →

This ERRC combination creates a 'sanctuary' value curve, targeting non-customers who feel alienated by traditional, alcohol-centric, or overly loud beverage establishments.

Eliminate: 3 Reduce: 3 Raise: 3 Create: 3
3012 Building of pleasure and sporting boats
8/10 View →

This value curve shifts the focus from selling luxury assets to providing on-demand aquatic access via a subscription-based model.

Eliminate: 3 Reduce: 3 Raise: 3 Create: 3
3011 Building of ships and floating structures
8/10 View →

This strategy targets a new segment of maritime operators and logistics providers seeking flexible, cost-efficient, and sustainable solutions rather than outright vessel ownership.

Eliminate: 4 Reduce: 4 Raise: 4 Create: 4
5520 Camping grounds, recreational vehicle parks and trailer parks
8/10 View →

This strategy shifts the market focus from low-margin, utility-driven site rentals toward a premium, experience-first hospitality model.

Eliminate: 3 Reduce: 3 Raise: 3 Create: 3
6411 Central banking
8/10 View →

By shifting from a legacy, intermediary-heavy institution to a programmable, real-time digital infrastructure provider, central banks can unlock a new value curve centered on financial inclusion and algorithmic stability.

Eliminate: 3 Reduce: 3 Raise: 3 Create: 3
8110 Combined facilities support activities
8/10 View →

This ERRC combination creates a new value curve centered on predictable operational outcomes, integrated facility intelligence, and enhanced workplace experience.

Eliminate: 3 Reduce: 3 Raise: 3 Create: 4
8211 Combined office administrative service activities
8/10 View →

This ERRC combination aims to create a new market space for 'Strategic Administrative Partnerships' by shifting from commoditized task execution to intelligent, proactive, and outcome-oriented support.

Eliminate: 4 Reduce: 4 Raise: 4 Create: 4
6202 Computer consultancy and computer facilities management activities
8/10 View →

This new value curve targets forward-thinking SMEs and mid-market enterprises grappling with digital transformation but lacking specialized expertise in emerging technologies or ethical considerations.

Eliminate: 3 Reduce: 3 Raise: 3 Create: 4
6201 Computer programming activities
8/10 View →

This ERRC combination creates a new value curve by empowering domain experts and non-technical business leaders within SMEs or large corporations to directly influence and iterate on their digital solutions.

Eliminate: 3 Reduce: 3 Raise: 4 Create: 3
5320 Courier activities
8/10 View →

This ERRC combination creates a new value curve by transforming the courier from a reactive transporter into a proactive, integrated supply chain and sustainability orchestration partner.

Eliminate: 4 Reduce: 4 Raise: 4 Create: 5
6311 Data processing, hosting and related activities
8/10 View →

This ERRC grid creates a new value curve focused on sustainable, outcomes-driven, and specialized data processing and hosting solutions.

Eliminate: 4 Reduce: 4 Raise: 4 Create: 5
8422 Defence activities
8/10 View →

This ERRC grid targets national defense organizations seeking to achieve 'value innovation for cost-effective deterrence' and 'creating new domains of warfare'.

Eliminate: 4 Reduce: 4 Raise: 5 Create: 5
1101 Distilling, rectifying and blending of spirits
8/10 View →

This ERRC combination creates a new value curve centered on conscious indulgence and personalized well-being, moving beyond traditional alcohol's primary purpose.

Eliminate: 3 Reduce: 3 Raise: 3 Create: 3
3510 Electric power generation, transmission and distribution
8/10 View →

This ERRC combination creates a new value curve centered on decentralized, resilient, and transparent energy solutions, moving away from a commoditized, centralized model.

Eliminate: 4 Reduce: 4 Raise: 4 Create: 5
5621 Event catering
8/10 View →

This ERRC combination creates a new value curve centered on highly personalized, interactive, and sustainable culinary experiences, shifting away from generic banquet services.

Eliminate: 3 Reduce: 3 Raise: 3 Create: 4
2591 Forging, pressing, stamping and roll-forming of metal; powder metallurgy
8/10 View →

This ERRC strategy targets an emerging segment of customers who prioritize performance outcomes, sustainability, and tailored solutions over initial purchase price for critical components.

Eliminate: 3 Reduce: 3 Raise: 3 Create: 4
4912 Freight rail transport
8/10 View →

This ERRC strategy transforms freight rail from a bulk, slow, cost-focused service into a high-value, environmentally conscious, and digitally integrated logistics partner.

Eliminate: 3 Reduce: 3 Raise: 3 Create: 4
6630 Fund management activities
8/10 View →

This ERRC combination creates a new value curve targeting financially underserved non-customers, particularly younger demographics and those wary of traditional finance.

Eliminate: 4 Reduce: 4 Raise: 4 Create: 5
9200 Gambling and betting activities
8/10 View →

This ERRC combination creates a new value curve by shifting from high-risk financial speculation to skill-based, social, and personally rewarding entertainment experiences.

Eliminate: 3 Reduce: 3 Raise: 3 Create: 4
0116 Growing of fibre crops
8/10 View →

The new value curve shifts the fiber crop business from a commodity supplier to a high-tech material solutions provider by embedding agricultural output directly into the aerospace and automotive manufacturing stacks.

Eliminate: 3 Reduce: 2 Raise: 2 Create: 3
0119 Growing of other non-perennial crops
8/10 View →

This strategy pivots producers from low-margin commodity volume to a high-margin, 'Identity Preserved' model characterized by traceability and value-added processing.

Eliminate: 3 Reduce: 2 Raise: 2 Create: 3
0129 Growing of other perennial crops
8/10 View →

This strategy shifts the perennial crop model from an undifferentiated commodity business to a high-margin, data-driven bioactive ingredient provider.

Eliminate: 3 Reduce: 2 Raise: 2 Create: 2
0114 Growing of sugar cane
8/10 View →

By shifting from a commodity-volume model to an integrated biorefinery, sugar producers move away from the saturated food-sugar market to high-growth, bio-based industrial material sectors.

Eliminate: 3 Reduce: 3 Raise: 3 Create: 3
9602 Hairdressing and other beauty treatment
8/10 View →

This ERRC combination creates a 'convenience and personalized wellness' value curve, targeting non-customers who perceive traditional salons as inconvenient, expensive, or impersonal.

Eliminate: 4 Reduce: 3 Raise: 4 Create: 4
8610 Hospital activities
8/10 View →

This ERRC combination creates a new value curve targeting 'health-conscious individuals and employers' seeking proactive, transparent, and integrated care solutions rather than just episodic illness treatment.

Eliminate: 3 Reduce: 3 Raise: 3 Create: 3
0170 Hunting, trapping and related service activities
8/10 View →

By pivoting from commodity-based harvesting to data-driven ecological intelligence, this strategy unlocks high-value, long-term contracts with government conservation agencies and land-management trusts.

Eliminate: 3 Reduce: 2 Raise: 3 Create: 3
9101 Library and archives activities
8/10 View →

This ERRC combination redefines the library/archive as an active, dynamic 'Community Innovation and Resilience Hub'.

Eliminate: 4 Reduce: 4 Raise: 4 Create: 5
2821 Manufacture of agricultural and forestry machinery
8/10 View →

This ERRC combination creates a new value curve centered on outcome-based services and sustainable, intelligent operations, rather than purely hardware sales.

Eliminate: 3 Reduce: 3 Raise: 4 Create: 4
3030 Manufacture of air and spacecraft and related machinery
8/10 View →

This Blue Ocean strategy redefines air and spacecraft manufacturing by democratizing access through service-centric models and accelerating innovation via agile development and regulatory co-creation.

Eliminate: 3 Reduce: 3 Raise: 3 Create: 4
2011 Manufacture of basic chemicals
8/10 View →

This ERRC grid aims to unlock a new market segment comprising environmentally-conscious industrial customers and consumers seeking verifiable sustainable, performance-based chemical solutions.

Eliminate: 3 Reduce: 3 Raise: 4 Create: 4
2410 Manufacture of basic iron and steel
8/10 View →

This ERRC combination creates a new value curve centered on sustainable, high-performance, and customized steel solutions delivered as a service.

Eliminate: 3 Reduce: 3 Raise: 3 Create: 3
2814 Manufacture of bearings, gears, gearing and driving elements
8/10 View →

This ERRC combination creates a new value curve by shifting from a product-centric, transaction-based model to a service-oriented, solution-driven partnership.

Eliminate: 3 Reduce: 3 Raise: 4 Create: 4
3092 Manufacture of bicycles and invalid carriages
8/10 View →

This Blue Ocean strategy redefines personal mobility by shifting from product sales to integrated, experience-centric solutions.

Eliminate: 3 Reduce: 3 Raise: 4 Create: 4
2392 Manufacture of clay building materials
8/10 View →

This ERRC combination aims to shift the clay building materials industry from a commodity market to one defined by smart, sustainable, and rapidly deployable solutions.

Eliminate: 4 Reduce: 4 Raise: 4 Create: 4
2630 Manufacture of communication equipment
8/10 View →

This ERRC combination targets a new segment of highly specialized vertical industries (e.

Eliminate: 3 Reduce: 3 Raise: 3 Create: 4
2640 Manufacture of consumer electronics
8/10 View →

This ERRC grid outlines a new value curve centered on longevity, repairability, and ethical user-centric design, moving away from rapid obsolescence and feature bloat.

Eliminate: 3 Reduce: 3 Raise: 3 Create: 3
1394 Manufacture of cordage, rope, twine and netting
8/10 View →

This strategy transforms the industry from a commoditized supplier of ropes into a high-value provider of operational safety and asset uptime.

Eliminate: 3 Reduce: 2 Raise: 2 Create: 3
2593 Manufacture of cutlery, hand tools and general hardware
8/10 View →

This ERRC combination crafts a new value curve by shifting from commoditized, mass-produced hardware to intelligent, user-centric, and service-enabled solutions.

Eliminate: 3 Reduce: 3 Raise: 4 Create: 4
1050 Manufacture of dairy products
8/10 View →

This ERRC strategy creates a new value curve by shifting from undifferentiated, mass-market dairy to a highly segmented, ethically conscious, and functionally enhanced offering.

Eliminate: 4 Reduce: 4 Raise: 4 Create: 4
2750 Manufacture of domestic appliances
8/10 View →

This ERRC framework outlines a blue ocean strategy that moves beyond traditional appliance sales to deliver integrated home utility and convenience as a service.

Eliminate: 3 Reduce: 3 Raise: 4 Create: 4
2731 Manufacture of fibre optic cables
8/10 View →

This ERRC strategy creates a new value curve by shifting from a commodity product to a high-value, integrated solution provider.

Eliminate: 3 Reduce: 3 Raise: 4 Create: 4
2812 Manufacture of fluid power equipment
8/10 View →

This Blue Ocean strategy redefines fluid power from a component-heavy, high-CAPEX product to an integrated, smart, and sustainable service.

Eliminate: 4 Reduce: 4 Raise: 4 Create: 4
1520 Manufacture of footwear
8/10 View →

This strategy shifts the footwear industry from a volume-based, seasonal commodity model to a high-utility, circular service experience.

Eliminate: 3 Reduce: 3 Raise: 3 Create: 3
3240 Manufacture of games and toys
8/10 View →

This ERRC combination creates a new value curve centered on sustainable, intelligent, and socially connective play experiences.

Eliminate: 4 Reduce: 3 Raise: 4 Create: 4
3520 Manufacture of gas; distribution of gaseous fuels through mains
8/10 View →

This ERRC grid aims to redefine the gas distribution industry from a fossil fuel provider to a multi-energy vector infrastructure operator and decarbonization enabler.

Eliminate: 3 Reduce: 3 Raise: 4 Create: 4
3211 Manufacture of jewellery and related articles
8/10 View →

This ERRC combination creates a new value curve focused on 'Smart, Sustainable, and Experiential Jewellery Access.

Eliminate: 4 Reduce: 4 Raise: 4 Create: 4
1430 Manufacture of knitted and crocheted apparel
8/10 View →

The new value curve shifts the focus from price-competitive, high-volume commodity production to high-margin, on-demand, and transparent sustainable apparel.

Eliminate: 3 Reduce: 3 Raise: 3 Create: 3
1074 Manufacture of macaroni, noodles, couscous and similar farinaceous products
8/10 View →

This Blue Ocean strategy creates a new market space for premium, highly customized, and functionally enhanced farinaceous products.

Eliminate: 3 Reduce: 3 Raise: 3 Create: 4
2825 Manufacture of machinery for food, beverage and tobacco processing
8/10 View →

This ERRC combination creates a new value curve focusing on 'processing capacity' and 'outcome-as-a-service' rather than machinery ownership.

Eliminate: 3 Reduce: 3 Raise: 3 Create: 4
2823 Manufacture of machinery for metallurgy
8/10 View →

This Blue Ocean Strategy creates a new value curve by shifting from capital-intensive, high-volume, generic machinery sales to flexible, service-oriented, smart solutions tailored for specialized and emerging materials.

Eliminate: 4 Reduce: 4 Raise: 4 Create: 4
2824 Manufacture of machinery for mining, quarrying and construction
8/10 View →

This Blue Ocean strategy creates a new value curve centered on 'Sustainable, Autonomous Output-as-a-Service.

Eliminate: 3 Reduce: 3 Raise: 4 Create: 4
1103 Manufacture of malt liquors and malt
8/10 View →

This strategy shifts the focus from the saturated, volume-driven alcoholic beverage market to the high-growth functional wellness space.

Eliminate: 3 Reduce: 2 Raise: 3 Create: 3
2651 Manufacture of measuring, testing, navigating and control equipment
8/10 View →

This ERRC combination creates a new value curve by shifting from high-cost, specialized hardware with complex operation to accessible, integrated, and outcome-focused solutions.

Eliminate: 3 Reduce: 3 Raise: 4 Create: 4
3250 Manufacture of medical and dental instruments and supplies
8/10 View →

This ERRC combination creates a 'Blue Ocean' by targeting underserved healthcare providers and patient populations who are currently non-consumers due to high costs, complexity, or lack of accessibility.

Eliminate: 3 Reduce: 3 Raise: 4 Create: 4
2822 Manufacture of metal-forming machinery and machine tools
8/10 View →

This ERRC combination creates a new value curve by shifting from selling fixed capital assets to providing flexible, intelligent, and integrated manufacturing solutions.

Eliminate: 3 Reduce: 3 Raise: 3 Create: 4
2910 Manufacture of motor vehicles
8/10 View →

This ERRC combination creates a new value curve by shifting from fragmented, product-centric competition to integrated, sustainable, and access-based mobility solutions.

Eliminate: 3 Reduce: 3 Raise: 3 Create: 4
2670 Manufacture of optical instruments and photographic equipment
8/10 View →

This strategy shifts the value proposition from selling static hardware to providing 'Optical Intelligence as a Service,' targeting high-tech manufacturers in sectors like biopharma and semiconductor production.

Eliminate: 3 Reduce: 2 Raise: 2 Create: 3
1709 Manufacture of other articles of paper and paperboard
8/10 View →

The new value curve shifts the focus from 'selling paper' to 'providing sustainable, high-performance barrier solutions' for the food, cosmetic, and medical industries.

Eliminate: 3 Reduce: 2 Raise: 2 Create: 3
2790 Manufacture of other electrical equipment
8/10 View →

This ERRC combination creates a new value curve by shifting from selling discrete, capital-intensive electrical equipment to offering integrated, smart, flexible 'solutions-as-a-service'.

Eliminate: 3 Reduce: 3 Raise: 3 Create: 4
2732 Manufacture of other electronic and electric wires and cables
8/10 View →

This ERRC strategy targets high-value industrial, medical, and extreme-environment sectors, moving away from mass-market commoditization.

Eliminate: 3 Reduce: 3 Raise: 4 Create: 4
1079 Manufacture of other food products n.e.c.
8/10 View →

This ERRC strategy for 'Manufacture of other food products n.

Eliminate: 3 Reduce: 3 Raise: 3 Create: 3
2393 Manufacture of other porcelain and ceramic products
8/10 View →

This ERRC combination creates a new value curve centered on high-performance, intelligent, and sustainably managed ceramic solutions, moving away from purely aesthetic or commoditized offerings.

Eliminate: 4 Reduce: 4 Raise: 4 Create: 4
2219 Manufacture of other rubber products
8/10 View →

This ERRC combination creates a new value curve by transforming the 'Manufacture of other rubber products' industry from a commodity supplier to a strategic, data-driven solution provider.

Eliminate: 3 Reduce: 3 Raise: 3 Create: 3
3099 Manufacture of other transport equipment n.e.c.
8/10 View →

By shifting from rigid, bespoke industrial manufacturing to a modular, subscription-based 'transport-as-a-utility' model, firms can attract underserved urban logistics operators and SMEs.

Eliminate: 3 Reduce: 2 Raise: 2 Create: 3
2815 Manufacture of ovens, furnaces and furnace burners
8/10 View →

This ERRC strategy creates a new value curve centered on Outcome-Driven, Sustainable, and Autonomous Thermal Processing.

Eliminate: 3 Reduce: 3 Raise: 3 Create: 4
2022 Manufacture of paints, varnishes and similar coatings, printing ink and mastics
8/10 View →

This ERRC combination targets industrial operators, infrastructure managers, and asset owners who prioritize total cost of ownership, operational continuity, and verifiable sustainability over upfront product price.

Eliminate: 3 Reduce: 3 Raise: 3 Create: 4
2100 Manufacture of pharmaceuticals, medicinal chemical and botanical products
8/10 View →

This ERRC combination creates a new value curve centered on highly personalized, preventative, and curative solutions for severe unmet medical needs.

Eliminate: 4 Reduce: 4 Raise: 4 Create: 4
2220 Manufacture of plastics products
8/10 View →

This ERRC grid redefines plastics manufacturing by transitioning from a linear, price-competitive model to a circular, value-centric ecosystem.

Eliminate: 3 Reduce: 3 Raise: 3 Create: 4
1080 Manufacture of prepared animal feeds
8/10 View →

This Blue Ocean strategy redefines the animal feed industry by shifting from undifferentiated commodity sales to integrated, value-driven solutions.

Eliminate: 4 Reduce: 4 Raise: 4 Create: 4
1075 Manufacture of prepared meals and dishes
8/10 View →

This ERRC grid creates a new value curve by shifting from mass-market, compromise-laden convenience to hyper-personalized, sustainable premium convenience.

Eliminate: 3 Reduce: 3 Raise: 3 Create: 4
1920 Manufacture of refined petroleum products
8/10 View →

This ERRC combination creates a new value curve by shifting from a commodity-driven fossil fuel model to a diversified portfolio of sustainable energy carriers and carbon-negative products.

Eliminate: 3 Reduce: 3 Raise: 3 Create: 3
2391 Manufacture of refractory products
8/10 View →

This ERRC strategy creates a new value curve centered on 'Refractory Performance Solutions' rather than mere material sales.

Eliminate: 3 Reduce: 3 Raise: 4 Create: 4
2211 Manufacture of rubber tyres and tubes; retreading and rebuilding of rubber tyres
8/10 View →

This ERRC combination targets fleet operators, logistics companies, and nascent autonomous vehicle services, moving beyond individual consumer tyre sales.

Eliminate: 4 Reduce: 4 Raise: 4 Create: 4
2511 Manufacture of structural metal products
8/10 View →

This ERRC combination redefines the industry from a commoditized component supplier to an integrated, data-driven, and sustainable solution provider.

Eliminate: 3 Reduce: 3 Raise: 4 Create: 4
2520 Manufacture of weapons and ammunition
8/10 View →

This ERRC combination creates a new value curve centered on highly agile, software-defined, and ethically governed defense solutions.

Eliminate: 4 Reduce: 4 Raise: 4 Create: 4
1410 Manufacture of wearing apparel, except fur apparel
8/10 View →

This ERRC combination creates a new market space for discerning consumers who prioritize sustainability, ethical production, and personalized utility over transient fashion trends.

Eliminate: 3 Reduce: 3 Raise: 4 Create: 4
1102 Manufacture of wines
8/10 View →

This ERRC combination creates a new value curve centered on accessible, health-conscious, and personalized wine experiences.

Eliminate: 3 Reduce: 3 Raise: 3 Create: 4
0311 Marine fishing
8/10 View →

This new value curve targets discerning, environmentally conscious consumers and innovative chefs seeking unique, ethically sourced, and high-quality marine products.

Eliminate: 3 Reduce: 3 Raise: 3 Create: 4
8620 Medical and dental practice activities
8/10 View →

This ERRC combination creates a new value curve centered on a membership-based, integrated primary health and dental care model, emphasizing proactive wellness and unparalleled access.

Eliminate: 3 Reduce: 3 Raise: 3 Create: 3
0729 Mining of other non-ferrous metal ores
8/10 View →

This Blue Ocean strategy transforms the 'Mining of other non-ferrous metal ores' industry from a volume-driven commodity market to a value-driven provider of specialized, sustainable material solutions.

Eliminate: 3 Reduce: 3 Raise: 4 Create: 4
5914 Motion picture projection activities
8/10 View →

The new value curve pivots from a volume-based cinematic utility to an experience-rich community anchor, targeting local professionals, eSports enthusiasts, and community organizations who value high-fidelity social connection.

Eliminate: 3 Reduce: 3 Raise: 3 Create: 3
9102 Museums activities and operation of historical sites and buildings
8/10 View →

This ERRC grid aims to unlock a new market space by transforming museums and historical sites into dynamic, personalized, and interactive learning hubs.

Eliminate: 4 Reduce: 3 Raise: 4 Create: 5
6391 News agency activities
8/10 View →

This strategic pivot transforms news agencies from high-volume traffic competitors into high-fidelity trust providers for the B2B and AI sectors.

Eliminate: 3 Reduce: 2 Raise: 2 Create: 3
9311 Operation of sports facilities
8/10 View →

This ERRC combination creates a new value curve by transforming sports facilities from commodity exercise venues into integrated 'active lifestyle' and well-being hubs.

Eliminate: 4 Reduce: 4 Raise: 4 Create: 5
8129 Other building and industrial cleaning activities
8/10 View →

This strategy shifts the value curve from commoditized labor to high-stakes facility performance, targeting high-barrier non-customers like biotech labs and data centers.

Eliminate: 3 Reduce: 2 Raise: 2 Create: 3
8299 Other business support service activities n.e.c.
8/10 View →

This ERRC grid targets the 'Simplified Strategic Support' market, aimed at unlocking small-to-medium enterprises (SMEs) and solopreneurs who currently avoid external support due to perceived high cost, complexity, and lack of direct relevance.

Eliminate: 3 Reduce: 3 Raise: 3 Create: 3
8549 Other education n.e.c.
8/10 View →

This ERRC combination creates a new value curve by focusing on ultra-relevant, practical skill acquisition delivered with unprecedented flexibility and affordability.

Eliminate: 5 Reduce: 5 Raise: 5 Create: 5
6499 Other financial service activities, except insurance and pension funding activities, n.e.c.
8/10 View →

This strategy shifts the value curve from transactional financial intermediation toward a 'Financial Operating System' that is natively embedded in the workflows of high-growth SMB niches.

Eliminate: 3 Reduce: 2 Raise: 2 Create: 3
8690 Other human health activities
8/10 View →

This ERRC combination creates a new value curve by shifting from reactive, fragmented illness treatment to proactive, integrated, and personalized well-being partnerships.

Eliminate: 3 Reduce: 3 Raise: 3 Create: 3
7830 Other human resources provision
8/10 View →

By shifting from manual, office-bound staffing to an automated Compliance-as-a-Service model, this strategy targets high-growth multinational enterprises struggling with cross-border HR friction.

Eliminate: 3 Reduce: 2 Raise: 2 Create: 3
6399 Other information service activities n.e.c.
8/10 View →

This strategy shifts the value curve from 'information provision' to 'contextual intelligence,' targeting high-value professional niches such as regulatory compliance, legal discovery, and specialized market research.

Eliminate: 3 Reduce: 2 Raise: 2 Create: 3
3290 Other manufacturing n.e.c.
8/10 View →

This ERRC strategy creates a new value curve centered on delivering highly specialized, outcome-focused solutions with unparalleled speed and deep customer collaboration, leveraging advanced technology and sustainable practices.

Eliminate: 3 Reduce: 3 Raise: 4 Create: 4
7490 Other professional, scientific and technical activities n.e.c.
8/10 View →

This strategy shifts the ISIC 7490 service model from a labor-intensive professional service to a productized, tech-enabled intelligence platform.

Eliminate: 3 Reduce: 2 Raise: 2 Create: 3
4719 Other retail sale in non-specialized stores
8/10 View →

This new value curve shifts the focus from price-driven commodity retail to a relationship-based 'community hub' model.

Eliminate: 3 Reduce: 3 Raise: 3 Create: 3
4773 Other retail sale of new goods in specialized stores
8/10 View →

This value curve shifts the focus from price-sensitive transactionality to an experience-led, membership-based ecosystem.

Eliminate: 3 Reduce: 2 Raise: 2 Create: 2
7420 Photographic activities
8/10 View →

This ERRC grid aims to create a new market space for 'Experiential Visual Solutions' by transforming photography from a product-centric commodity into an integrated, co-created, and technologically enhanced service.

Eliminate: 3 Reduce: 3 Raise: 3 Create: 4
0130 Plant propagation
8/10 View →

This strategy shifts the plant propagation business from a commodity-based 'red ocean' model to a premium, data-driven partner for high-stakes commercial growers.

Eliminate: 3 Reduce: 2 Raise: 2 Create: 3
5310 Postal activities
8/10 View →

By shifting from a legacy mail delivery utility to a 'Circular Economy Infrastructure,' postal operators can unlock the massive, underserved market of corporate ESG compliance and sustainable consumer electronics management.

Eliminate: 3 Reduce: 2 Raise: 2 Create: 3
1811 Printing
8/10 View →

This ERRC framework redefines printing from a commoditized product to a strategic, integrated 'material services' provider.

Eliminate: 3 Reduce: 3 Raise: 4 Create: 4
1010 Processing and preserving of meat
8/10 View →

This ERRC strategy creates a new value curve centered on sustainable, personalized, and transparent meat experiences.

Eliminate: 3 Reduce: 3 Raise: 3 Create: 4
5812 Publishing of directories and mailing lists
8/10 View →

This strategy shifts the business model from a commoditized 'data seller' to an 'intent-driven intelligence partner,' unlocking a market of high-growth SaaS and enterprise sales teams seeking surgical precision over mass-reach.

Eliminate: 3 Reduce: 2 Raise: 2 Create: 3
0142 Raising of horses and other equines
8/10 View →

This strategic pivot transforms the equine industry from an exclusive, high-risk luxury domain into an accessible, transparent, and liquid asset class.

Eliminate: 3 Reduce: 2 Raise: 2 Create: 3
0144 Raising of sheep and goats
8/10 View →

This strategy shifts the business from a commodity price-taker to a brand-driven, provenance-focused premium provider.

Eliminate: 3 Reduce: 3 Raise: 3 Create: 3
6810 Real estate activities with own or leased property
8/10 View →

This ERRC combination creates a new value curve centered on flexible, hyper-efficient, and sustainably optimized real estate experiences, moving away from traditional, rigid, and transaction-heavy models.

Eliminate: 4 Reduce: 3 Raise: 4 Create: 4
7730 Renting and leasing of other machinery, equipment and tangible goods
8/10 View →

This ERRC combination creates a new value curve by shifting the industry from traditional asset rental to integrated, outcome-driven solutions, primarily targeting small-to-medium enterprises and project-based businesses.

Eliminate: 3 Reduce: 3 Raise: 3 Create: 4
7729 Renting and leasing of other personal and household goods
8/10 View →

By shifting from a transactional commodity rental model to an IoT-driven Product-as-a-Service (PaaS) ecosystem, companies can target professional and tech-forward household segments that prioritize uptime and performance over ownership.

Eliminate: 3 Reduce: 2 Raise: 3 Create: 3
3314 Repair of electrical equipment
8/10 View →

The new value curve shifts the offering from a transactional service to a strategic partnership focused on guaranteed uptime and asset longevity.

Eliminate: 3 Reduce: 2 Raise: 2 Create: 2
3313 Repair of electronic and optical equipment
8/10 View →

The new value curve pivots from commoditized repair to a strategic 'Circular Enterprise' model, targeting ESG-conscious corporate clients and OEMs struggling with e-waste targets.

Eliminate: 3 Reduce: 3 Raise: 3 Create: 3
1820 Reproduction of recorded media
8/10 View →

This strategy shifts the business model from a commodity manufacturer of data storage to a boutique producer of premium cultural artifacts.

Eliminate: 3 Reduce: 2 Raise: 2 Create: 3
7220 Research and experimental development on social sciences and humanities
8/10 View →

This strategy shifts the social sciences and humanities R&D sector from a slow, grant-dependent service model to a high-velocity, B2B 'Insights-as-a-Service' provider.

Eliminate: 3 Reduce: 2 Raise: 2 Create: 3
5610 Restaurants and mobile food service activities
8/10 View →

This ERRC combination creates a new value curve focused on highly personalized, health-centric, and convenient dining experiences, delivered with unparalleled speed and transparency.

Eliminate: 3 Reduce: 3 Raise: 3 Create: 3
4722 Retail sale of beverages in specialized stores
8/10 View →

The new value curve shifts the focus from price-sensitive commodity purchasing to high-value experiential learning and community-driven discovery.

Eliminate: 3 Reduce: 2 Raise: 2 Create: 3
4772 Retail sale of pharmaceutical and medical goods, cosmetic and toilet articles in specialized stores
8/10 View →

The new value curve shifts from a retail-centric model to a service-first 'Health & Wellness Hub,' targeting aging populations and health-conscious consumers who are currently underserved by disconnected, impersonal mass-market pharmacies.

Eliminate: 3 Reduce: 3 Raise: 3 Create: 3
4774 Retail sale of second-hand goods
8/10 View →

This strategy shifts the market from a price-sensitive, low-trust 'thrift' model to a high-trust, curated 'lifestyle platform' that offers convenience and asset security.

Eliminate: 3 Reduce: 2 Raise: 2 Create: 3
4723 Retail sale of tobacco products in specialized stores
8/10 View →

The new value curve shifts the focus from a stigmatized tobacco dispensary to a sophisticated 'Adult Consumables & Lifestyle Boutique.

Eliminate: 3 Reduce: 2 Raise: 2 Create: 3
4791 Retail sale via mail order houses or via Internet
8/10 View →

This ERRC combination creates a new value curve centered on ethical transparency, personalized curation, and sustainable product lifecycle services, moving away from pure price competition.

Eliminate: 3 Reduce: 3 Raise: 3 Create: 4
4789 Retail sale via stalls and markets of other goods
8/10 View →

By shifting from a commodity-based 'bargain' model to a curated, tech-enabled, and experiential destination, this strategy unlocks the 'conscious affluent' segment who currently avoid markets due to perceptions of low quality and inconvenience.

Eliminate: 3 Reduce: 2 Raise: 3 Create: 3
5012 Sea and coastal freight water transport
8/10 View →

This ERRC combination creates a new value curve centered on verifiable sustainability, hyper-efficiency through digitalization, and integrated logistics orchestration.

Eliminate: 3 Reduce: 3 Raise: 3 Create: 4
6612 Security and commodity contracts brokerage
8/10 View →

This ERRC combination targets a new segment of digitally native, holistic-minded investors and ecosystem partners who are currently underserved by traditional brokerages.

Eliminate: 3 Reduce: 3 Raise: 4 Create: 4
0164 Seed processing for propagation
8/10 View →

The new value curve shifts the focus from selling a low-margin commodity to delivering guaranteed agronomic outcomes through hyper-localized intelligence.

Eliminate: 3 Reduce: 2 Raise: 2 Create: 2
5510 Short term accommodation activities
8/10 View →

This ERRC combination creates a new value curve by transforming short-term accommodation from a mere 'bed for the night' to a 'transformative experience hub'.

Eliminate: 4 Reduce: 4 Raise: 4 Create: 4
5920 Sound recording and music publishing activities
8/10 View →

This Blue Ocean strategy redefines music consumption from passive listening to active, interactive, and personalized experiences, primarily targeting digitally native, engaged fans and creators seeking deeper connection and fair compensation.

Eliminate: 3 Reduce: 3 Raise: 4 Create: 4
8541 Sports and recreation education
8/10 View →

This strategy creates a 'lifestyle-as-a-service' value curve by replacing expensive, rigid facility-based instruction with a high-touch, hybrid model that emphasizes digital personalization and community.

Eliminate: 3 Reduce: 2 Raise: 2 Create: 2
1511 Tanning and dressing of leather; dressing and dyeing of fur
8/10 View →

This strategy shifts the tannery from a hazardous industrial processor to an advanced bio-material partner for the ultra-luxury and high-performance sectors.

Eliminate: 3 Reduce: 3 Raise: 3 Create: 3
8522 Technical and vocational secondary education
8/10 View →

This strategy shifts vocational education from a high-cost, time-bound campus model to an agile, 'Phygital' ecosystem that prioritizes rapid, industry-aligned skill acquisition.

Eliminate: 3 Reduce: 3 Raise: 3 Create: 3
7120 Technical testing and analysis
8/10 View →

This ERRC strategy creates a new value curve by transforming technical testing from a reactive commodity service into a proactive, integrated intelligence partnership.

Eliminate: 3 Reduce: 3 Raise: 3 Create: 4
6020 Television programming and broadcasting activities
8/10 View →

This ERRC combination creates a new value curve centered on highly personalized, interactive, and community-driven content experiences.

Eliminate: 4 Reduce: 4 Raise: 4 Create: 4
2592 Treatment and coating of metals; machining
8/10 View →

This ERRC combination creates a new value curve by unlocking nascent demand from high-tech start-ups, R&D departments, and small to medium-sized enterprises (SMEs) in emerging industrial sectors.

Eliminate: 3 Reduce: 3 Raise: 3 Create: 4
4921 Urban and suburban passenger land transport
8/10 View →

This ERRC strategy creates a new value curve centered on personalized, seamless, and integrated urban mobility.

Eliminate: 3 Reduce: 3 Raise: 4 Create: 4
7500 Veterinary activities
8/10 View →

This ERRC grid targets busy, value-conscious pet owners who seek comprehensive, convenient, and predictable pet care that integrates seamlessly into their lifestyle.

Eliminate: 3 Reduce: 3 Raise: 4 Create: 4
9601 Washing and (dry-) cleaning of textile and fur products
8/10 View →

This ERRC strategy creates a new value curve by shifting from a commodity-based, reactive cleaning service to a proactive, integrated 'Garment & Textile Wellness' ecosystem.

Eliminate: 3 Reduce: 3 Raise: 4 Create: 4
4620 Wholesale of agricultural raw materials and live animals
8/10 View →

This ERRC combination creates a new value curve by transforming agricultural wholesale from a commodity-driven, transactional industry into a high-trust, value-added ecosystem.

Eliminate: 3 Reduce: 3 Raise: 4 Create: 4
4652 Wholesale of electronic and telecommunications equipment and parts
8/10 View →

This ERRC combination creates a new value curve by shifting from transactional product distribution to comprehensive, integrated solution and service provision.

Eliminate: 3 Reduce: 3 Raise: 3 Create: 3
4630 Wholesale of food, beverages and tobacco
8/10 View →

This ERRC grid targets value-conscious B2B customers, particularly restaurants, cafes, and retailers focused on ethical, sustainable, and local food trends.

Eliminate: 3 Reduce: 3 Raise: 4 Create: 4
4661 Wholesale of solid, liquid and gaseous fuels and related products
8/10 View →

This ERRC grid aims to unlock a new market segment: industrial and commercial clients seeking comprehensive, integrated energy and decarbonization solutions, not just fuel.

Eliminate: 3 Reduce: 3 Raise: 4 Create: 4
4669 Wholesale of waste and scrap and other products n.e.c.
8/10 View →

This ERRC combination creates a new value curve by shifting from transactional, price-driven commodity trading to a strategic partnership model focused on advanced material recovery and circular economy solutions.

Eliminate: 3 Reduce: 3 Raise: 4 Create: 4
46 Wholesale trade, except of motor vehicles and motorcycles
8/10 View →

This ERRC combination transforms the traditional wholesaler into a strategic, value-added supply chain orchestrator, shifting from a transactional model to a service-centric ecosystem.

Eliminate: 3 Reduce: 3 Raise: 4 Create: 4
6120 Wireless telecommunications activities
8/10 View →

This ERRC grid shifts wireless telecommunications away from commoditized consumer price wars and towards high-value, specialized B2B and innovative 5G-enabled services.

Eliminate: 4 Reduce: 4 Raise: 4 Create: 4
6420 Activities of holding companies
7/10 View →

This strategy shifts the holding company from a passive financial vessel to an active ecosystem orchestrator, targeting forward-thinking institutional investors and family offices who prioritize long-term, impact-integrated growth over traditional quarterly returns.

Eliminate: 3 Reduce: 2 Raise: 2 Create: 3
5224 Cargo handling
7/10 View →

This Blue Ocean strategy redefines cargo handling from a commoditized service to a strategic, transparent, and sustainable partnership, creating uncontested market space.

Eliminate: 3 Reduce: 3 Raise: 4 Create: 4
3811 Collection of non-hazardous waste
7/10 View →

The new value curve shifts the focus from waste disposal to resource optimization, targeting ESG-driven enterprises that view waste as a liability to be managed rather than a service to be purchased.

Eliminate: 3 Reduce: 3 Raise: 3 Create: 3
4220 Construction of utility projects
7/10 View →

This ERRC combination targets utility project owners seeking predictive, high-performing, and sustainably managed infrastructure with predictable long-term costs.

Eliminate: 3 Reduce: 3 Raise: 4 Create: 4
8542 Cultural education
7/10 View →

This value curve shifts cultural education from a passive, academic burden to an interactive, lifestyle-integrated experience.

Eliminate: 3 Reduce: 2 Raise: 2 Create: 3
2396 Cutting, shaping and finishing of stone
7/10 View →

This ERRC grid creates a new value curve by shifting the stone industry from heavy, bespoke, and labor-intensive products to lightweight, modular, and 'smart' functional solutions.

Eliminate: 3 Reduce: 4 Raise: 4 Create: 4
8550 Educational support activities
7/10 View →

This strategy shifts the value curve from 'education as consumption' to 'education as a guaranteed career outcome.

Eliminate: 3 Reduce: 2 Raise: 2 Create: 3
0620 Extraction of natural gas
7/10 View →

This Blue Ocean Strategy transforms natural gas extraction from a commodity fuel provider into a diversified supplier of low-carbon energy carriers, advanced materials, and decentralized power solutions.

Eliminate: 3 Reduce: 3 Raise: 4 Create: 4
0322 Freshwater aquaculture
7/10 View →

The new value curve shifts the focus from low-margin commodity whitefish to a premium, highly transparent, and sustainable protein category.

Eliminate: 3 Reduce: 3 Raise: 3 Create: 3
0312 Freshwater fishing
7/10 View →

This strategy shifts the freshwater fishing offering from a low-margin commodity to a high-trust, wellness-oriented lifestyle brand.

Eliminate: 3 Reduce: 2 Raise: 3 Create: 3
9603 Funeral and related activities
7/10 View →

This ERRC combination aims to unlock a new market segment of environmentally conscious, digitally savvy consumers who prioritize personalization and ongoing support over traditional, costly, and opaque funeral services.

Eliminate: 3 Reduce: 3 Raise: 4 Create: 4
0230 Gathering of non-wood forest products
7/10 View →

The new value curve shifts the focus from commodity-volume competition to 'Provenance-as-a-Service,' targeting high-end nutraceutical and ethical cosmetic manufacturers who prioritize brand safety and quality.

Eliminate: 3 Reduce: 2 Raise: 2 Create: 3
8121 General cleaning of buildings
7/10 View →

This ERRC combination transforms general cleaning from a commoditized, cost-center service into a strategic, value-added 'Healthy Environment Management' partnership.

Eliminate: 4 Reduce: 4 Raise: 4 Create: 4
0111 Growing of cereals (except rice), leguminous crops and oil seeds
7/10 View →

This ERRC combination creates a new value curve by shifting from a commodity-centric model to a specialized, value-added, and direct-to-consumer approach.

Eliminate: 3 Reduce: 3 Raise: 4 Create: 4
0121 Growing of grapes
7/10 View →

This strategy shifts the grape from a volatile, anonymous commodity into a high-trust, data-rich asset.

Eliminate: 3 Reduce: 2 Raise: 2 Create: 3
0115 Growing of tobacco
7/10 View →

This strategy shifts tobacco growing from a commoditized, stigmatized health liability to a high-value, tech-forward agricultural feedstock industry.

Eliminate: 3 Reduce: 3 Raise: 3 Create: 3
5021 Inland passenger water transport
7/10 View →

By shifting from a low-margin utility provider to a high-value 'Experience-Integrated Transit' platform, operators can capture the growing segment of mobile professionals and leisure travelers.

Eliminate: 3 Reduce: 3 Raise: 3 Create: 3
2395 Manufacture of articles of concrete, cement and plaster
7/10 View →

This ERRC combination creates a new value curve centered on extreme sustainability, intelligent functionality, and integrated, performance-driven services rather than just material supply.

Eliminate: 3 Reduce: 3 Raise: 3 Create: 4
1393 Manufacture of carpets and rugs
7/10 View →

The new value curve shifts from commodity flooring to a technology-enabled 'Healthy Flooring' service.

Eliminate: 3 Reduce: 2 Raise: 2 Create: 3
2394 Manufacture of cement, lime and plaster
7/10 View →

This ERRC combination creates a new value curve centered on sustainable, performance-driven, and service-oriented binding solutions, moving beyond commodity cement.

Eliminate: 3 Reduce: 3 Raise: 4 Create: 4
2012 Manufacture of fertilizers and nitrogen compounds
7/10 View →

This ERRC combination targets progressive, sustainability-minded farmers and agricultural enterprises who are seeking not just nutrients, but integrated, data-driven soil health and yield optimization solutions.

Eliminate: 3 Reduce: 3 Raise: 4 Create: 4
3100 Manufacture of furniture
7/10 View →

This ERRC combination creates a new market for 'Integrated Lifestyle Furniture Solutions,' targeting urban professionals, digital natives, and businesses prioritizing flexibility, sustainability, and smart living.

Eliminate: 4 Reduce: 4 Raise: 4 Create: 4
3212 Manufacture of imitation jewellery and related articles
7/10 View →

This ERRC combination for imitation jewellery targets the 'conscious consumer' segment, seeking quality, ethics, and personalization beyond the fleeting trends and price wars.

Eliminate: 3 Reduce: 3 Raise: 4 Create: 4
1391 Manufacture of knitted and crocheted fabrics
7/10 View →

By shifting from a bulk commodity model to a high-transparency, circular, and digital-first value chain, this strategy targets the high-growth 'conscious performance' segment.

Eliminate: 3 Reduce: 2 Raise: 2 Create: 3
2816 Manufacture of lifting and handling equipment
7/10 View →

The new value curve shifts from selling static, CAPEX-heavy equipment to providing dynamic, AI-driven, subscription-based "material flow optimization platforms".

Eliminate: 4 Reduce: 4 Raise: 4 Create: 5
1512 Manufacture of luggage, handbags and the like, saddlery and harness
7/10 View →

This strategy shifts the luggage market from a linear, disposable-consumption model to a circular, service-oriented asset lifecycle.

Eliminate: 3 Reduce: 2 Raise: 2 Create: 3
2680 Manufacture of magnetic and optical media
7/10 View →

This strategy shifts the optical media industry from a commodity-driven, performance-based market to a security-first, archival-focused utility.

Eliminate: 3 Reduce: 2 Raise: 3 Create: 3
2599 Manufacture of other fabricated metal products n.e.c.
7/10 View →

This ERRC combination creates a new value curve by transforming fabricated metal products from commodity inputs into intelligent, sustainable, and service-oriented solutions.

Eliminate: 3 Reduce: 3 Raise: 3 Create: 4
1629 Manufacture of other products of wood; manufacture of articles of cork, straw and plaiting materials
7/10 View →

The new value curve shifts the business from selling static wood and cork commodities to providing high-performance, verifiable, and circular material solutions.

Eliminate: 3 Reduce: 2 Raise: 2 Create: 2
2818 Manufacture of power-driven hand tools
7/10 View →

This ERRC strategy creates a new value curve centered on user empowerment, sustainability, and flexible access rather than raw power and incremental features.

Eliminate: 4 Reduce: 4 Raise: 4 Create: 4
3230 Manufacture of sports goods
7/10 View →

This ERRC strategy redefines sports goods by de-emphasizing elite performance and aggressive marketing, making participation more accessible and sustainable.

Eliminate: 3 Reduce: 3 Raise: 4 Create: 4
1062 Manufacture of starches and starch products
7/10 View →

This ERRC strategy redefines starch manufacturers from commodity suppliers to eco-innovators and specialized material solution providers.

Eliminate: 3 Reduce: 3 Raise: 3 Create: 4
2513 Manufacture of steam generators, except central heating hot water boilers
7/10 View →

This ERRC combination aims to create a 'Steam Utility 2.

Eliminate: 3 Reduce: 3 Raise: 3 Create: 4
2512 Manufacture of tanks, reservoirs and containers of metal
7/10 View →

This ERRC combination aims to shift the industry from a product-centric, capital-intensive model to a service-oriented, flexible, and intelligent solutions provider.

Eliminate: 3 Reduce: 3 Raise: 3 Create: 4
1621 Manufacture of veneer sheets and wood-based panels
7/10 View →

This strategy shifts the business from selling bulk wood-based panels to providing value-added, engineered solutions for the high-growth mass timber sector.

Eliminate: 3 Reduce: 2 Raise: 2 Create: 3
2652 Manufacture of watches and clocks
7/10 View →

This strategy creates a 'Connected Heritage' segment by merging the aesthetic longevity of mechanical luxury with the functional utility of high-end wellness tech.

Eliminate: 3 Reduce: 2 Raise: 3 Create: 3
1623 Manufacture of wooden containers
7/10 View →

This strategy pivots the industry from selling low-margin commodities to providing a value-added, circular 'Packaging-as-a-Service' model.

Eliminate: 3 Reduce: 2 Raise: 2 Create: 3
0710 Mining of iron ores
7/10 View →

This ERRC combination aims to shift iron ore mining from a pure commodity play to a provider of 'Decarbonization Enabler' solutions for the steel industry.

Eliminate: 3 Reduce: 3 Raise: 4 Create: 4
4690 Non-specialized wholesale trade
7/10 View →

This ERRC combination creates a 'Wholesale-as-a-Service' value curve, transforming non-specialized wholesale from a transactional commodity business into an indispensable, data-driven, and ethical supply chain partner.

Eliminate: 4 Reduce: 4 Raise: 4 Create: 4
6629 Other activities auxiliary to insurance and pension funding
7/10 View →

This strategy creates a new value curve by shifting auxiliary services from manual, fragmented administrative processing to a unified, AI-driven 'Risk-as-a-Subscription' model.

Eliminate: 3 Reduce: 2 Raise: 2 Create: 2
9609 Other personal service activities n.e.c.
7/10 View →

This strategy shifts Other personal service activities (ISIC 9609) from a fragmented, low-margin labor market into a high-margin, tech-enabled concierge platform.

Eliminate: 3 Reduce: 3 Raise: 3 Create: 3
5819 Other publishing activities
7/10 View →

By shifting from a volume-based advertising model to a high-utility, research-driven professional intelligence platform, this strategy unlocks the 'high-intent professional' segment that currently ignores shallow, ad-supported content.

Eliminate: 3 Reduce: 2 Raise: 2 Create: 3
6190 Other telecommunications activities
7/10 View →

This strategy shifts the value curve from low-margin commodity connectivity to a premium 'Compute-and-Transit' utility.

Eliminate: 3 Reduce: 2 Raise: 2 Create: 3
4911 Passenger rail transport, interurban
7/10 View →

The new value curve shifts the focus from 'transportation as a utility' to 'time as an asset,' targeting high-value business professionals and luxury travelers who currently rely on short-haul aviation.

Eliminate: 3 Reduce: 2 Raise: 2 Create: 3
0146 Raising of poultry
7/10 View →

This strategy shifts the value curve from a commodity-based race to the bottom to a transparency-led premium model.

Eliminate: 3 Reduce: 3 Raise: 3 Create: 3
6520 Reinsurance
7/10 View →

This strategy pivots from the commoditized catastrophe market toward high-growth, intangible digital risks.

Eliminate: 3 Reduce: 2 Raise: 2 Create: 3
4753 Retail sale of carpets, rugs, wall and floor coverings in specialized stores
7/10 View →

The new value curve shifts the focus from transactional product sales to a service-heavy, high-tech experience model that targets affluent homeowners and commercial property managers.

Eliminate: 3 Reduce: 2 Raise: 2 Create: 3
4771 Retail sale of clothing, footwear and leather articles in specialized stores
7/10 View →

This ERRC strategy creates a new value curve by transforming specialized apparel and footwear stores from transactional points into immersive, community-driven 'experience hubs' focused on personalized, sustainable consumption.

Eliminate: 3 Reduce: 3 Raise: 3 Create: 4
6130 Satellite telecommunications activities
7/10 View →

This ERRC combination pioneers a new value curve by offering highly accessible, flexible, and integrated satellite connectivity.

Eliminate: 3 Reduce: 3 Raise: 3 Create: 3
5011 Sea and coastal passenger water transport
7/10 View →

The new value curve shifts the focus from 'low-cost transit' to 'high-value maritime lifestyle,' targeting the 'slow-travel' leisure segment and remote professionals.

Eliminate: 3 Reduce: 2 Raise: 3 Create: 3
8020 Security systems service activities
7/10 View →

This ERRC combination creates a new value curve by shifting from reactive, hardware-centric security to an integrated, proactive, and privacy-conscious 'Security-as-a-Service' model.

Eliminate: 3 Reduce: 3 Raise: 4 Create: 4
3700 Sewerage
7/10 View →

This ERRC combination redefines sewerage from a 'dirty' disposal service into a 'Water Resource Recovery Facility,' creating uncontested market space.

Eliminate: 3 Reduce: 3 Raise: 4 Create: 4
7410 Specialized design activities
7/10 View →

This ERRC combination creates a new value curve by shifting from commoditized, project-based design services to strategic, outcome-focused partnerships.

Eliminate: 3 Reduce: 3 Raise: 3 Create: 4
0990 Support activities for other mining and quarrying
7/10 View →

This ERRC combination creates a new value curve by shifting from transactional, reactive, and generic support to proactive, integrated, and outcome-driven partnerships.

Eliminate: 3 Reduce: 3 Raise: 3 Create: 3
7820 Temporary employment agency activities
7/10 View →

This strategy pivots from a low-margin commodity labor provider to an outcome-focused strategic partner.

Eliminate: 3 Reduce: 2 Raise: 2 Create: 3
3821 Treatment and disposal of non-hazardous waste
7/10 View →

This ERRC combination creates a value curve that shifts from basic waste disposal to a resource transformation and circular economy partnership model.

Eliminate: 3 Reduce: 3 Raise: 4 Create: 4
3600 Water collection, treatment and supply
7/10 View →

This ERRC combination creates a 'Water Resilience and Resource-as-a-Service' model, shifting from basic utility provision to a proactive, value-added partnership.

Eliminate: 3 Reduce: 3 Raise: 3 Create: 4
9900 Activities of extraterritorial organizations and bodies
6/10 View →

The new value curve shifts the focus from bureaucratic consensus-building to agile, data-centric intervention, attracting sovereign wealth funds, NGOs, and tech-forward nation-states.

Eliminate: 3 Reduce: 3 Raise: 3 Create: 3
1392 Manufacture of made-up textile articles, except apparel
6/10 View →

This strategy shifts the business model from a commoditized 'volume-first' approach to a high-margin 'service-and-technology' platform.

Eliminate: 3 Reduce: 2 Raise: 2 Create: 3

Tools for Blue Ocean Strategy

Partners whose capabilities directly address the GTIAS attributes this framework analyses most.

Recommended Tool software

Capsule CRM

10,000+ customers worldwide • Includes Transpond marketing platform

Supports CS01

CRM contact and interaction tracking gives growing teams visibility into customer sentiment and service history — reducing the risk of complaints escalating through missed follow-ups or inconsistent handling

Also addresses: CS03 MD03

Cost-effective CRM for growing teams — manage contacts, track deals and pipeline, build customer relationships, and streamline day-to-day work. Paired with Transpond, a dedicated marketing platform for email campaigns and audience management.

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Recommended Tool software

HubSpot

Free forever plan • 288,700+ customers in 135+ countries

Supports CS01

CRM and NPS/CSAT tooling gives companies visibility into customer sentiment before it becomes a reputation event — and the infrastructure to respond with targeted, personalised messaging at scale

Also addresses: CS03 MD03

All-in-one CRM and go-to-market platform used by 288,700+ businesses across 135+ countries. Connects marketing, sales, service, content, and operations in one system — free forever plan to start, paid tiers to scale.

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Recommended Tool hr services

Deel

Free HRIS plan available • Hire in 150+ countries

Supports CS08

Aging or shrinking domestic workforce (CS08 >= 4) can be partially offset via Deel's access to global labour pools with more favourable demographic profiles — without waiting years to establish a local entity

Also addresses: CS05

Global payroll, EOR, and HR platform trusted by 35,000+ businesses in 150+ countries. Handles employment contracts, statutory contributions, mandatory reporting, and local compliance for full-time employees, contractors, and remote teams — so businesses can hire anywhere without in-house legal expertise. Processes $22B+ in payroll annually.

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Recommended Tool software

KrispCall

9,000+ businesses • Virtual numbers in 100+ countries

Supports CS01

Smart call routing, Power Dialer, and real-time analytics help customer-facing teams manage high complaint volumes efficiently — reducing escalation risk from missed or mishandled contacts

AI-powered cloud phone system used by 9,000+ businesses across 154 countries — global virtual numbers, smart call routing, Power Dialer, AI Copilot, real-time analytics, and integrations with 100+ CRMs.

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Apply This Strategy

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