Customer Framework

Jobs to be Done (JTBD)

A methodology for understanding the functional, emotional, and social 'job' a customer is truly trying to get done, which leads to innovation opportunities.

Related Pillars: PM CS MD

Strategic Definition

A methodology for understanding the functional, emotional, and social 'job' a customer is truly trying to get done, which leads to innovation opportunities.

This framework falls under the Customer Framework category and connects to 3 GTIAS pillars for comprehensive industry analysis.

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See how Jobs to be Done (JTBD) applies to real industries in our comprehensive profiles.