Jobs to be Done (JTBD)

When our content library is vast and consumer choices are overwhelming, I want to effectively curate and recommend content, so I can ensure users discover relevant programming and maximize engagement.

The sheer volume of content and the challenge of tailoring recommendations to diverse individual and group preferences leads to decision paralysis for users and missed engagement opportunities for the business (MD08: 4/5).

When I acquire content for global distribution, I want to ensure full compliance with territorial rights and licensing agreements, so I can avoid legal disputes and financial penalties.

Managing intricate global rights across diverse territories and platforms is a complex operational burden (MD06: 5/5, PM02: 4/5), though well-established systems exist to handle the core compliance aspects.

When I am sourcing new content from creators, I want to attract and retain high-quality productions, so I can maintain a competitive and fresh content library that appeals to diverse audiences.

Fierce competition for top-tier content and inconsistent, opaque terms for creators can deter high-value partnerships, impacting the quality and uniqueness of the distribution catalog (MD07: 3/5, MD03: 4/5).

When making significant investments in original content production or licensing, I want to feel confident that my strategic decisions will resonate with target audiences and deliver expected ROI, so I can ensure long-term business sustainability.

The highly unpredictable nature of audience preferences (CS01: 3/5) and the significant financial risk associated with content production (MD01: 4/5) creates anxiety and uncertainty for executives regarding multi-million dollar investments.

When I distribute potentially sensitive content globally, I want to be perceived as a responsible and culturally aware platform, so I can maintain user trust and avoid negative public backlash.

Navigating diverse cultural norms and the potential for content to be misinterpreted or misused can lead to significant reputational damage and calls for de-platforming (CS01: 3/5, CS03: 3/5).

When users consume content across various tiers and models (SVOD, AVOD, TVOD), I want to accurately track usage and attribute revenue, so I can optimize pricing strategies and ensure fair payouts to rights holders.

The complexity of diverse monetization models (MD03: 4/5) and varying user engagement patterns makes precise revenue attribution and optimization challenging, though current solutions provide a baseline.

When I am innovating our platform and content offerings, I want to be seen as an industry leader and a desirable employer, so I can attract and retain top talent in a competitive market.

The fast-paced technological shifts in the industry require constant innovation, making it hard to consistently stand out as a pioneering employer to attract skilled professionals (MD01: 4/5).

When managing a vast digital asset library, I want to have a clear and comprehensive overview of all content, metadata, and delivery statuses, so I can control our operational pipeline and respond quickly to issues.

The sheer volume and diverse formats of digital assets (PM02: 4/5) across multiple distribution channels (MD06: 5/5) can lead to a sense of losing track and potential delays in content deployment or issue resolution.

When customers encounter technical issues or have billing inquiries, I want to provide prompt and effective support, so I can minimize frustration and reduce subscriber churn.

High competition and market saturation mean that negative customer experiences (e.g., buffering, billing errors) can quickly lead to churn (MD07: 3/5, MD08: 4/5), despite advanced technical platforms.

When I need to understand audience behavior and content performance, I want to access integrated, actionable data insights, so I can make informed decisions about content acquisition, marketing, and platform development.

Data is often siloed across different systems (acquisition, platform, marketing), making it difficult to get a holistic view and derive truly actionable insights (PM01: 4/5) to combat market saturation (MD08: 4/5).

When distributing high-value content, I want to be assured that our intellectual property is protected from piracy and unauthorized access, so I can safeguard revenue streams and maintain relationships with content owners.

The persistent threat of digital piracy requires constant vigilance and investment in security measures, even though many established solutions exist, to protect revenue (MD01: 4/5).

When launching new content or promoting existing titles, I want to effectively reach and engage target audiences across diverse channels, so I can drive viewership and subscriber growth.

The fragmented media landscape and overwhelming amount of content (MD08: 4/5) make it incredibly difficult and expensive to cut through the noise and capture audience attention, even with sophisticated tools.