Jobs to be Done (JTBD)
A methodology for understanding the functional, emotional, and social 'job' a customer is truly trying to get done, which leads to innovation opportunities.
How to Apply This Framework
Use your industry's GTIAS scorecard data as the input for a Jobs to be Done (JTBD) analysis.
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Open the industry scorecard
Go to your target industry and open its full scorecard. Focus on the PM, CS, MD pillars — these carry the primary signals for Jobs to be Done (JTBD).
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Identify the key signal pillars
Read scores in:
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Review an industry application
Open one of the industry analyses below to see a complete Jobs to be Done (JTBD) output — structured from that industry's GTIAS attribute scores, not generic templates.
Industry Applications
374 industries have a full Jobs to be Done (JTBD) analysis. Click any industry to read the detailed breakdown.
When This Framework Is Most Urgent
Macro trends currently activating the pillars this framework analyses — making it more timely and relevant.
Tools for Jobs to be Done (JTBD)
Partners whose capabilities directly address the GTIAS attributes this framework analyses most.
Brand24
Monitor brand mentions in real time • Free trial available
Brand monitoring is the earliest possible intervention in the CS03 risk cascade — detecting coordinated boycott activity, activist campaign mentions, and de-platforming threats the moment they appear across 25M+ sources gives businesses the response window to act before organised social opposition hardens into structural reputational damage
Real-time media monitoring platform that tracks brand mentions across social media, news, blogs, forums, videos, reviews, and podcasts. Gives businesses instant visibility into what is being said about them — and their competitors — across the open web, so reputational risks can be detected and contained before negative sentiment hardens.
Catch the conversation before it catches youIndependent recommendation matched to this industry's risk profile. We may earn a commission if you purchase — this never affects matching or scores.
Freshchat
AI chatbots + live chat • Resolve issues before they escalate
Industries operating across culturally diverse or normatively sensitive markets generate elevated friction at the customer touchpoint — Freshchat's live chat and AI chatbots provide immediate first-contact resolution that defuses individual incidents before they escalate to formal complaints or reputational damage
AI-powered live chat and customer messaging platform — website chat widgets, AI chatbots, in-app messaging, and proactive engagement for customer-facing teams. Resolves issues at first contact before they reach formal complaint handling.
Answer every message before it becomes a complaintIndependent recommendation matched to this industry's risk profile. We may earn a commission if you purchase — this never affects matching or scores.
HubSpot
Free forever plan • 288,700+ customers in 135+ countries
CRM and NPS/CSAT tooling gives companies visibility into customer sentiment before it becomes a reputation event — and the infrastructure to respond with targeted, personalised messaging at scale
All-in-one CRM and go-to-market platform used by 288,700+ businesses across 135+ countries. Connects marketing, sales, service, content, and operations in one system — free forever plan to start, paid tiers to scale.
Unify sales, marketing, and serviceIndependent recommendation matched to this industry's risk profile. We may earn a commission if you purchase — this never affects matching or scores.
Related Strategies
Complementary frameworks that work alongside Jobs to be Done (JTBD)
Porter's Value Chain Analysis
A systematic tool used to disaggregate a firm's activities into primary (Logistics, Operations,...
Differentiation
Seeking to be unique in the industry along some dimensions that are widely valued by buyers,...
Structure-Conduct-Performance (SCP)
An economic framework that links Industry Structure to Firm Conduct and Market Performance. Provides...
Focus/Niche Strategy
Focusing on a specific segment (buyer group, product line, or geographic market) and achieving...
Market Penetration
Once JTBD identifies an underserved job, Market Penetration provides the execution framework to capture that market share before competitors.
Consumer Decision Journey (CDJ)
Complementary scales: JTBD operates at the task/outcome level; CDJ tracks how customers act on that motivation through the full purchase cycle.
Apply This Strategy
See how Jobs to be Done (JTBD) applies to real industries in our comprehensive profiles.