Jobs to be Done (JTBD)
A methodology for understanding the functional, emotional, and social 'job' a customer is truly trying to get done, which leads to innovation opportunities.
How to Apply This Framework
Use your industry's GTIAS scorecard data as the input for a Jobs to be Done (JTBD) analysis.
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1
Open the industry scorecard
Go to your target industry and open its full scorecard. Focus on the PM, CS, MD pillars — these carry the primary signals for Jobs to be Done (JTBD).
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2
Identify the key signal pillars
Read scores in:
PM Product Definition & MeasurementCS Cultural & SocialMD Market & Trade Dynamics -
3
Review an industry application
Open one of the industry analyses below to see a complete Jobs to be Done (JTBD) output — structured from that industry's GTIAS attribute scores, not generic templates.
Industry Applications
374 industries have a full Jobs to be Done (JTBD) analysis. Click any industry to read the detailed breakdown.
Tools for Jobs to be Done (JTBD)
Partners whose capabilities directly address the GTIAS attributes this framework analyses most.
Volza
Trade data across 209+ countries • 30+ years of heritage
Verified shipment data and trade flow analytics across 209+ countries directly addresses trade network topology risk — businesses can identify which corridors and intermediaries carry their supply risk before disruption strikes, and locate alternative suppliers without relying on secondary intelligence sources
Global trade intelligence platform delivering verified export/import shipment data, supplier discovery, and buyer-seller matching across 209+ countries. Backed by 30+ years of trade analytics heritage — used by thousands of businesses and top consultancies to map supply chain networks, identify sourcing alternatives, and track competitor trade flows.
Track global trade flows before your rivals doMatched to GTIAS risk attributes — not paid placement. Affiliate link, no cost to you.
Similarweb
50% commission for 12 months • 1,000+ active partners
Web traffic share, market penetration data, and category benchmarks give businesses objective market concentration signals — tracking when a competitor's digital reach is growing into their territory before it becomes structural
Digital intelligence platform providing web traffic analytics, competitive benchmarking, and market share data for any website, app, or industry. Used by strategy teams, marketers, and researchers to track competitor digital performance, measure market concentration, and identify emerging trends before they appear in revenue data.
See competitor traffic before it shiftsMatched to GTIAS risk attributes — not paid placement. Affiliate link, no cost to you.
Kit
Free plan available • Email marketing built for creators
An owned email list is the primary structural defence against de-platforming — when social media accounts are restricted, suspended, or algorithmically suppressed, Kit's direct subscriber relationship survives intact and cannot be taken away by a platform policy change
Email marketing platform built for creators and solopreneurs — grows and monetises audiences through automations, landing pages, and segmented broadcasts. Formerly ConvertKit.
Own your audience — no algorithm neededMatched to GTIAS risk attributes — not paid placement. Affiliate link, no cost to you.
Brand24
Monitor brand mentions in real time • Free trial available
Brand monitoring is the earliest possible intervention in the CS03 risk cascade — detecting coordinated boycott activity, activist campaign mentions, and de-platforming threats the moment they appear across 25M+ sources gives businesses the response window to act before organised social opposition hardens into structural reputational damage
Real-time media monitoring platform that tracks brand mentions across social media, news, blogs, forums, videos, reviews, and podcasts. Gives businesses instant visibility into what is being said about them — and their competitors — across the open web, so reputational risks can be detected and contained before negative sentiment hardens.
Catch the conversation before it catches youMatched to GTIAS risk attributes — not paid placement. Affiliate link, no cost to you.
Related Strategies
Complementary frameworks that work alongside Jobs to be Done (JTBD)
Porter's Value Chain Analysis
A systematic tool used to disaggregate a firm's activities into primary (Logistics, Operations,...
Differentiation
Seeking to be unique in the industry along some dimensions that are widely valued by buyers,...
Structure-Conduct-Performance (SCP)
An economic framework that links Industry Structure to Firm Conduct and Market Performance. Provides...
Focus/Niche Strategy
Focusing on a specific segment (buyer group, product line, or geographic market) and achieving...
Market Penetration
Once JTBD identifies an underserved job, Market Penetration provides the execution framework to capture that market share before competitors.
Consumer Decision Journey (CDJ)
Complementary scales: JTBD operates at the task/outcome level; CDJ tracks how customers act on that motivation through the full purchase cycle.
Apply This Strategy
See how Jobs to be Done (JTBD) applies to real industries in our comprehensive profiles.