primary

Jobs to be Done (JTBD)

for Other activities auxiliary to insurance and pension funding (ISIC 6629)

Industry Fit
7/10

Essential for differentiation in a market prone to service commoditization where clients are increasingly looking for outcomes rather than manual execution.

Strategy Package · Customer Understanding

Use together to discover unmet needs and prioritise what customers value most.

What this industry needs to get done

functional Underserved 9/10

When facing an unprecedented, high-value catastrophic loss claim, I want to execute a defensible, audit-proof settlement, so I can minimize legal exposure while maintaining long-term insurer-client trust.

The complexity of insurance value-chain depth (MD05: 4/5) often leaves adjusters without sufficient granular data to defend complex settlements against subsequent regulatory scrutiny.

Success metrics
  • re-opened claim volume reduction
  • average time-to-settlement for complex claims
functional Underserved 8/10

When shifting regulatory landscapes threaten local operational licenses, I want to proactively align my compliance framework, so I can ensure uninterrupted business continuity.

Regulatory compliance rigidity (CS04: 4/5) makes it difficult to pivot operations when frameworks shift across jurisdictions without incurring massive overhead.

Success metrics
  • number of regulatory audit findings
  • hours spent on compliance-related manual reporting
functional 4/10

When managing policyholder premium collections, I want to provide transparent, automated invoicing, so I can maintain basic cash flow stability.

Standard billing solutions are well-integrated but fail to account for complex multi-party distribution channels (MD06: 3/5).

Success metrics
  • days sales outstanding (DSO)
  • payment collection success rate
functional Underserved 8/10

When evaluating long-term liabilities, I want to integrate diverse macroeconomic data into risk models, so I can optimize capital allocation for pension fund solvency.

The lack of temporal synchronization (MD04: 2/5) in data sources makes predicting future liquidity needs highly prone to error in volatile markets.

Success metrics
  • forecast variance against actual portfolio performance
  • solvency ratio stability
social Underserved 9/10

When interacting with institutional investors, I want to showcase high-integrity ethical standards, so I can secure capital despite increasing social activism and potential de-platforming risks.

High de-platforming risk (CS03: 4/5) means that traditional ESG disclosures are no longer sufficient to maintain trust with activist-sensitive investors.

Success metrics
  • ESG score improvement
  • investor retention rate
social Underserved 7/10

When representing our firm to the industry and the public, I want to appear as a paragon of fiduciary stability, so I can attract and retain top-tier talent during demographic shifts.

High demographic dependency and workforce elasticity (CS08: 4/5) makes firms vulnerable to reputational damage if their social narrative does not align with modern expectations.

Success metrics
  • employee turnover rate
  • brand sentiment score in industry surveys
emotional Underserved 9/10

When assessing massive technical risk under pressure, I want to feel confident in the objective validity of our actuarial assumptions, so I can sleep soundly knowing our firm is not over-exposed.

The burden of structural intermediation depth (MD05: 4/5) creates profound anxiety regarding 'unknown unknowns' in the risk portfolio.

Success metrics
  • coefficient of variance in internal risk stress tests
  • reduction in executive anxiety-driven emergency meetings
emotional 3/10

When performing routine annual audits, I want to cross-reference standard policy documentation, so I can feel a sense of administrative order and control.

Table-stakes documentation requirements (PM02: 4/5) are repetitive and prone to manual error, yet essential for day-to-day office psychological safety.

Success metrics
  • percentage of error-free audit files
  • staff satisfaction regarding internal audit workload

Strategic Overview

The auxiliary insurance sector often suffers from selling features (e.g., 'data analysis' or 'claims investigation') rather than the outcomes the client actually seeks: risk certainty, peace of mind, or rapid liquidity. By applying the Jobs-to-be-Done (JTBD) framework, firms can move beyond commoditized service models to become strategic partners that solve critical business frictions for their clients.

This approach effectively counters AI-driven disintermediation by focusing on high-value human-centric outcomes that technology alone cannot provide. By re-aligning service portfolios around specific client 'jobs'—such as 'ensure regulatory compliance without business interruption'—firms can protect their margins and deepen market penetration.

3 strategic insights for this industry

1

Outcome-Based Value Propositions

Clients buy risk mitigation, not just reports; shifting service design to guarantee outcomes increases stickiness.

2

Combating Commoditization through Specialization

Focusing on the 'job' of navigating complex, niche regulations creates a moat against low-cost, generalized competitors.

3

Talent as a Strategic Asset

In a JTBD model, human empathy and expert judgment become the primary differentiator when AI standardizes the technical work.

Prioritized actions for this industry

high Priority

Conduct 'Job Mapping' workshops with top-tier clients.

Uncovers hidden frictions that clients are paying for but not receiving, identifying new revenue streams.

Addresses Challenges
medium Priority

Repackage services as 'Integrated Risk Assurance' products.

Moves away from hourly or task-based billing to value-based pricing, protecting margins.

Addresses Challenges

From quick wins to long-term transformation

Quick Wins (0-3 months)
  • Client outcome surveys
  • Redesigning service catalog by problem solved rather than task performed
Medium Term (3-12 months)
  • Training staff on consultative solution selling
  • Developing cross-functional teams around client segments
Long Term (1-3 years)
  • Building long-term 'Outcome-as-a-Service' models
  • Integrating client feedback loops into service design
Common Pitfalls
  • Confusing client 'requirements' with true 'jobs'
  • Neglecting organizational culture shift toward customer-centricity

Measuring strategic progress

Metric Description Target Benchmark
Client Lifetime Value (CLV) Measure the increase in long-term engagement as services become more outcome-oriented. 20% increase over 3 years