Getting Started
Find your path through
Strategy for Industry
Answer three quick questions and we'll recommend the guide that matches your goals — or browse all eight paths below.
Your recommended path
Or choose your own path
Each guide walks you through the specific pages and features most useful for your goals — with a worked example using a real industry.
Founder / Entrepreneur
"I need to understand an industry I'm entering before I commit resources."
- I don't know what risks I'm walking into as a new entrant
- I struggle to identify who I'm really competing with
- I need to justify my market assumptions with structured data
Strategist / Manager
"I need structured analysis and benchmarks to justify a major strategic decision."
- I can't quickly compare my industry's risk profile to adjacent markets
- Preparing a SWOT or PESTEL from scratch takes days of research
- I need data-backed arguments, not just frameworks
Researcher / Academic
"I need structured, comparable industry data I can cite and use in cross-sector analysis."
- Finding standardised cross-industry data is time-consuming and expensive
- Most sources give summaries, not the granular attribute scores I need
- Applying frameworks like PESTEL from scratch to multiple industries takes weeks
Career Changer
"I need to get up to speed on a new industry fast, without a year of domain experience."
- I don't know the vocabulary, challenges, or strategic forces of my target industry
- I can't identify which of my existing skills are actually transferable
- I need interview-ready talking points, not just surface-level summaries
Risk / Compliance
"I need to identify and act on the active risk conditions in my industry with structured evidence."
- Getting a complete structured view of all industry-specific risk conditions in one place is difficult
- Risk briefings are time-consuming to prepare from scratch
- I need to map confirmed conditions directly to actionable mitigation steps
Analyst / Investor
"I need a comparable, attribute-level view of industry risk to evaluate and benchmark investment targets."
- No single source gives a structured, comparable view of risk across industries
- Expensive reports lack cross-sector benchmarking and go out of date quickly
- I need to identify which industries share similar risk profiles for proxy comparisons
Consultant / Advisor
"I need to onboard to a new client industry and produce structured deliverables in the shortest possible time."
- Onboarding to each new client industry from scratch is expensive in time
- Clients expect frameworks like SWOT and Porter's from day one
- I need to show clients where they sit relative to the industry, with specific action steps
Fund Manager
"I need to understand systematic risk at the archetype level before drilling into individual industries."
- No tool benchmarks an industry against what is normal for its structural category
- I can't quickly identify which archetypes are over-exposed to current macro themes
- Sector comparisons use GICS categories that don't align with structural risk characteristics
What each guide includes
Every path is built around a real scenario so you can follow along on a live industry, not a blank example.
Worked scenario
Each guide opens with a real-world framing — a specific industry, a concrete goal, a deadline. You're not following a generic tutorial.
Step-by-step journeys
Two full journeys, each broken into 4–5 steps. Every step tells you what page to visit, what to do there, and what to look for.
Insider tips
Each step includes a tip that explains what to focus on and why — connecting the feature to your specific goal, not just describing what the page does.
Clear outcomes
Each journey ends with an outcome statement — exactly what you'll have produced or understood by the time you're done.