EMA Food Fraud
Biological Safety & Integrity
Example industry: Raising of other animals ISIC 0149
Source: Risk Rule BIO_SAF_003 — Biological Safety & Integrity
Brand Devaluation & Legal Jeopardy. Global product recalls, criminal investigations, and mass retailer delisting; permanent loss of consumer trust (ESG_SOC_008) leads to total enterprise value collapse.
How This Risk Can Manifest
In Raising of other animals (ISIC 0149):
A 2026 global honey brand collapses after labs find synthetic C4 sugars in its 'Organic' line; the fraud occurred at the blending stage (SC07) as a response to a climate-driven supply shortage (MD03).
What Triggers This Scenario
This scenario activates when all of the following GTIAS attribute thresholds are met simultaneously:
Scores drawn from the GTIAS 81-attribute scorecard. Click any attribute code to view its definition.
What To Do
Immediate steps to address or mitigate this scenario:
- Deploy 'Nuclear Magnetic Resonance' (NMR) or SIRA testing at every blending point
- implement end-to-end blockchain traceability
- eliminate intermediaries via 'Direct-to-Farm' sourcing.
Tools & Services to Address This Risk
Tools and services matched to the specific GTIAS attributes that trigger this scenario — ranked by how directly they address each risk condition.
Bitdefender
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Capsule CRM
10,000+ customers worldwide • Includes Transpond marketing platform
Transpond's email marketing and audience tools support proactive brand communication that builds customer loyalty and reduces churn-driven reputational fragility
Cost-effective CRM for growing teams — manage contacts, track deals and pipeline, build customer relationships, and streamline day-to-day work. Paired with Transpond, a dedicated marketing platform for email campaigns and audience management.
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HubSpot
Free forever plan • 288,700+ customers in 135+ countries
Deal intelligence, win/loss analytics, and pipeline data give sales teams the evidence to defend price with ROI proof rather than discounting reactively against commodity competition
All-in-one CRM and go-to-market platform used by 288,700+ businesses across 135+ countries. Connects marketing, sales, service, content, and operations in one system — free forever plan to start, paid tiers to scale.
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