Marketing Research and Public Opinion Polling
Sector 54 — Professional, Scientific, and Technical Services
GTIAS Industry Analysis Available
This NAICS code maps to a fully analysed industry with an 81-attribute GTIAS scorecard, risk scenarios, and 42+ strategic frameworks.
View Industry Analysis →About This Industry
This industry comprises establishments primarily engaged in systematically gathering, recording, tabulating, and presenting marketing and public opinion data.
Illustrative Examples:
Broadcast media rating services
Political opinion polling services
Marketing analysis or research services
Statistical sampling services
Opinion research services
Cross-References. Establishments primarily engaged in--
Providing research and analysis in economics, sociology, and related fields--are classified in Industry 541720, Research and Development in the Social Sciences and Humanities; and
Providing advice and counsel on marketing strategies--are classified in U.S. Industry 541613, Marketing Consulting Services.
ISIC Rev. 4 Equivalent
NAICS 541910 maps to the following ISIC Rev. 4 class: