Other Services Related to Advertising

This industry comprises establishments primarily engaged in providing advertising services (except advertising agency services, public relations agency services, media buying agency services, media representative services, display advertising services, direct mail advertising services, advertising material distribution services, and marketing consulting services).

Illustrative Examples:

Advertising specialties (e.g., keychains, magnets, pens) distribution services (except direct mail)
Sign lettering and painting services
Display lettering services
Store window dressing or trimming services
Mannequin decorating services
Welcoming services (i.e., advertising services)
Merchandise demonstration services

Cross-References. Establishments primarily engaged in--
Creating advertising campaigns and placing such advertising in newspapers, television, or other media--are classified in Industry 541810, Advertising Agencies;
Designing and implementing public relations campaigns--are classified in Industry 541820, Public Relations Agencies;
Purchasing advertising time or space from media outlets and reselling it directly to advertising agencies or individual companies--are classified in Industry 541830, Media Buying Agencies;
Selling media time or space for media owners as independent representatives--are classified in Industry 541840, Media Representatives;
Providing display advertising services--are classified in Industry 541850, Indoor and Outdoor Display Advertising;
Providing direct distribution or delivery (e.g., door-to-door, windshield placement) of advertisements or samples--are classified in Industry 541870, Advertising Material Distribution Services;
Providing direct mail advertising services--are classified in Industry 541860, Direct Mail Advertising;
Publishing newspapers or operating television stations or online information services--are classified in Sector 51, Information;
Providing access for clients to advertising servers and/or real-time bidding marketplaces from a central host site (except by publishers, Web search portals, and other content providers)--are classified in Industry 518210, Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services;
Providing custom search engine optimization (SEO) services--are classified in U.S. Industry 541511, Custom Computer Programming Services;
Providing marketing consulting services--are classified in U.S. Industry 541613, Marketing Consulting Services;
Printing advertising specialties--are classified in Industry 32311, Printing; and
Manufacturing and printing advertising specialties--are classified in the Manufacturing sector according to the products made.