Market Obsolescence & Substitution Risk
Industries ranked by their vulnerability to demand evaporating or being permanently displaced by substitutes, based on the GTIAS Market Obsolescence & Substitution Risk attribute (MD01).
High-scoring industries face a real risk of their market being abandoned entirely — through technological substitution, changing social norms, or structural decline — rather than merely cyclical softness.
Top 25 — Market Obsolescence & Substitution Risk
Ranked directly by the Market Obsolescence & Substitution Risk score (GTIAS MD01) — not a pillar average. Score out of 5.0 — higher indicates greater structural risk exposure.
Rankings reflect the MD01 — Market Obsolescence & Substitution Risk score directly for each of 422 profiled industries that have an assessed score for this attribute — not a pillar average. Scores range from 0–5 — higher indicates greater structural risk exposure. No editorial weighting is applied. Learn more about the GTIAS methodology.
Other Pillar Leaderboards
Related Attribute Spotlights
Explore the Full Analysis
Every industry on this leaderboard has a complete GTIAS scorecard — 81 attributes, 11 pillars, risk scenarios, and strategic framework analyses.