MD01

Market Obsolescence & Substitution Risk

Market Obsolescence & Substitution Risk measures the vulnerability of a product or service to being permanently replaced or losing demand. High scores indicate a strong likelihood that the market for that product or service could evaporate or be entirely displaced by alternatives. The primary business impact is substantial revenue decline and the risk of stranded investments.

The structural risk of demand evaporation or permanent displacement. Measures the vulnerability of the commodity or service to being abandoned by the global economy.

Market & Trade Dynamics Score HS / ISIC Confirmed