Direct Mail Advertising

This industry comprises establishments primarily engaged in (1) creating and designing advertising campaigns for the purpose of distributing advertising materials (e.g., coupons, flyers, samples) or specialties (e.g., keychains, magnets, pens with customized messages imprinted) by mail or other direct distribution and/or (2) preparing such advertising materials or specialties for mailing or other direct distribution. These establishments may also compile, maintain, sell, and rent mailing lists.

Cross-References. Establishments primarily engaged in--
The direct distribution or delivery (e.g., door-to-door, windshield placement) of advertisements or samples--are classified in Industry 541870, Advertising Material Distribution Services;
Distributing advertising specialties for clients who wish to use such materials for promotional purposes--are classified in Industry 541890, Other Services Related to Advertising;
Creating advertising campaigns and placing such advertising in media--are classified in Industry 541810, Advertising Agencies; and
Compiling and selling mailing lists without providing direct mail advertising services--are classified in Industry 513140, Directory and Mailing List Publishers.