Advertising
ISIC Code 7310 — Class
≈ Partial correspondence — this ISIC code spans multiple NACE classes. In NACE Rev. 2.1 the activity is subdivided at a finer level than in ISIC Rev. 4.
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ISIC 7310 corresponds to NACE 73.11 ≈ and NACE 73.12 ≈ in the European NACE Rev. 2.1 classification. This ISIC class maps to multiple NACE classes because NACE subdivides the activity at a finer level.
About partial correspondence: A “≈” symbol indicates an imperfect mapping. The ISIC and NACE codes do not share identical boundaries — activities covered here may partially overlap with adjacent classes in the other system.
Explanatory Notes
This class includes the provision of a full range of advertising services (i.e. through in-house capabilities or subcontracting), including advice, creative services, production of advertising material, media planning and buying.
This class includes:
- creation and realization of advertising campaigns:
- creating and placing advertising in newspapers, periodicals, radio, television, the Internet and other media
- creating and placing of outdoor advertising, e.g. billboards, panels, bulletins and frames, window dressing, showroom design, car and bus carding etc.
- media representation, i.e. sale of time and space for various media soliciting advertising
- aerial advertising
- distribution or delivery of advertising material or samples
- provision of advertising space on billboards etc.
- creation of stands and other display structures and sites
- conducting marketing campaigns and other advertising services aimed at attracting and retaining customers:
- promotion of products
- point-of-sale marketing
- direct mail advertising
- marketing consulting