ISIC Class

Advertising

ISIC Code 7310 — Class

Part of Group 731
Also classified as:
UN ISIC Rev. 4 7310 EU NACE Rev. 2.1 73.11 ≈ EU NACE Rev. 2.1 73.12 ≈ NA NAICS 2022 541810 ≈ NA NAICS 2022 541830 ≈ NA NAICS 2022 541840 ≈ NA NAICS 2022 541850 ≈ NA NAICS 2022 541860 ≈ NA NAICS 2022 541870 ≈ NA NAICS 2022 541890 ≈ AU/NZ ANZSIC 2006 6924 ≈ AU/NZ ANZSIC 2006 6940
ISIC ↔ NACE crosswalk → ISIC ↔ NAICS crosswalk → ISIC ↔ ANZSIC crosswalk →

≈ Partial correspondence — this ISIC code spans multiple NACE classes. In NACE Rev. 2.1 the activity is subdivided at a finer level than in ISIC Rev. 4.

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Classification Equivalents

ISIC 7310 corresponds to NACE 73.11 ≈ and NACE 73.12 ≈ in the European NACE Rev. 2.1 classification. This ISIC class maps to multiple NACE classes because NACE subdivides the activity at a finer level.

About partial correspondence: A “≈” symbol indicates an imperfect mapping. The ISIC and NACE codes do not share identical boundaries — activities covered here may partially overlap with adjacent classes in the other system.

Explanatory Notes

This class includes the provision of a full range of advertising services (i.e. through in-house capabilities or subcontracting), including advice, creative services, production of advertising material, media planning and buying.

This class includes:

  • creation and realization of advertising campaigns:
  • creating and placing advertising in newspapers, periodicals, radio, television, the Internet and other media
  • creating and placing of outdoor advertising, e.g. billboards, panels, bulletins and frames, window dressing, showroom design, car and bus carding etc.
  • media representation, i.e. sale of time and space for various media soliciting advertising
  • aerial advertising
  • distribution or delivery of advertising material or samples
  • provision of advertising space on billboards etc.
  • creation of stands and other display structures and sites
  • conducting marketing campaigns and other advertising services aimed at attracting and retaining customers:
  • promotion of products
  • point-of-sale marketing
  • direct mail advertising
  • marketing consulting