ANZSIC 6940

Advertising Services

Division M — Professional, Scientific and Technical Services

Also classified as:
UN ISIC Rev. 4 7310 EU NACE Rev. 2.1 73.11 ≈ EU NACE Rev. 2.1 73.12 ≈ NA NAICS 2022 —
ISIC ↔ NACE crosswalk → ISIC ↔ NAICS crosswalk →

GTIAS Industry Analysis Available

This ANZSIC class maps to a fully analysed industry with an 81-attribute GTIAS scorecard, risk scenarios, and 42+ strategic frameworks.

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About This Industry

This class consists of units mainly engaged in providing advertising services such as the creation of advertising campaigns and materials; and media planning and buying (i.e. placing advertisements).

Primary Activities

  • Advertising agency service
  • Advertising material preparation service
  • Advertising placement service
  • Advertising service (except the sale of advertising space in own publication or broadcast)
  • Advertising space selling (on a commission or fee basis)
  • Aerial advertising service
  • Direct mail advertising service
  • Sample distribution service

Exclusions / References

Units mainly engaged in:

  • selling advertising space in printed material published by the same unit are included in the appropriate classes of Division J Information Media and Telecommunications; and
  • selling advertising time in radio or television broadcasts by the same unit are included in the appropriate classes of Division J Information Media and Telecommunications.

ISIC Rev. 4 Equivalent

ANZSIC 6940 maps to the following ISIC Rev. 4 class:

View the full ANZSIC ↔ ISIC alignment table →