Two-Market Decision Pack
A side-by-side structural comparison of two industries, built to support a clear choice between them. Covers scorecard divergence, attractiveness differential, and a named conclusion on which market better suits the decision in focus.
Commission this pack
Tell us the industry, your decision, and your deadline. We'll confirm scope and deliver within 24–72 hours.
What's in every pack
Executive summary
Plain-language industry read with a bottom-line conclusion for your decision.
Decision in focus
The specific decision named, with its owner and cost of delay. The spine of the whole pack.
Risk scorecard read
Top-5 structural risk exposures and top-5 favourable positions from the 81-attribute GTIAS scorecard.
SWOT analysis
Every entry traced to a scored attribute or confirmed risk scenario — not free-floating assertions.
Porter's Five Forces
Attribute-linked force intensities and overall attractiveness rating, tied to the decision.
Active risk conditions
2–3 score-triggered risk conditions with trigger evidence, business impact, cascade chain, and playbook response.
Macro-trend overlay
1–2 named macro trends amplifying the picture, with forward-looking implications for your decision.
Next moves & discovery questions
3 sequenced actions plus 5 discovery questions designed to make you sound fluent in your next conversation.
Ideal for
- Corp-dev choosing between two target markets
- Strategist benchmarking against a reference industry
- Investor evaluating two sector exposures
Decisions this pack supports
- "Of these two markets, which is the better entry?" — Corp-dev, strategist
- "How does our risk profile benchmark against a reference industry?" — Strategist, analyst
- "Is this acquisition target's industry risk acceptable vs. our base?" — Corp-dev, investor
GTIAS evidence used
The structured data this pack pulls from the GTIAS corpus:
- Side-by-side scorecards
- Divergences
- Both attractiveness reads
- Compare tool
- Pillar-level divergence
- Compare target vs. base scorecard
This pack is decision-support, not advice. GTIAS scores describe industry-level structural conditions — not your individual circumstances. Risk conditions are score-triggered indicators based on attribute thresholds, not confirmed factual assertions about real-world events. The pack is human-reviewed before delivery but is not a substitute for primary due diligence or domain-expert sign-off on your specific decision. Responsibility for the decision itself remains with you.