Execution Framework

BCG Growth-Share Matrix

A strategic tool used to evaluate a company's product lines or business units based on Market Growth Rate (external) and Relative Market Share (internal), categorizing them as Stars, Cash Cows, Dogs, or Question Marks.

32 Industries Analysed
8.3/10 Avg Fit Score
3 GTIAS Pillars
20 Attributes

How to Apply This Framework

Use your industry's GTIAS scorecard data as the input for a BCG Growth-Share Matrix analysis.

  1. 1

    Open the industry scorecard

    Go to your target industry and open its full scorecard. Focus on the FR, MD, IN pillars — these carry the primary signals for BCG Growth-Share Matrix.

  2. 2

    Identify the key signal pillars

    Read scores in:

    FR Finance & Risk
    MD Market & Trade Dynamics
    IN Innovation & Development Potential
  3. 3

    Review an industry application

    Open one of the industry analyses below to see a complete BCG Growth-Share Matrix output — structured from that industry's GTIAS attribute scores, not generic templates.

Industry Applications

32 industries have a full BCG Growth-Share Matrix analysis. Click any industry to read the detailed breakdown.

Best fit
Manufacture of imitation jewellery and related articles 9/10 Manufacture of office machinery and equipment (except computers and peripheral equipment) 9/10 Manufacture of soft drinks; production of mineral waters and other bottled waters 9/10
3212 Manufacture of imitation jewellery and related articles
9/10 View →

question marks — Growth: high, Share: low

Sub-sectors: 4
2817 Manufacture of office machinery and equipment (except computers and peripheral equipment)
9/10 View →

question marks — Growth: high, Share: low

Sub-sectors: 3
1104 Manufacture of soft drinks; production of mineral waters and other bottled waters
9/10 View →

question marks — Growth: high, Share: low

Sub-sectors: 3
1200 Manufacture of tobacco products
9/10 View →

cash cows — Growth: low, Share: high

Sub-sectors: 3
5819 Other publishing activities
9/10 View →

dogs — Growth: low, Share: low

Sub-sectors: 3
1811 Printing
9/10 View →

question marks — Growth: high, Share: low

Sub-sectors: 3
1030 Processing and preserving of fruit and vegetables
9/10 View →

question marks — Growth: high, Share: low

Sub-sectors: 4
1820 Reproduction of recorded media
9/10 View →

dogs — Growth: low, Share: low

Sub-sectors: 3
4722 Retail sale of beverages in specialized stores
9/10 View →

question marks — Growth: high, Share: low

Sub-sectors: 3
4753 Retail sale of carpets, rugs, wall and floor coverings in specialized stores
9/10 View →

dogs — Growth: low, Share: low

Sub-sectors: 3
4762 Retail sale of music and video recordings in specialized stores
9/10 View →

dogs — Growth: low, Share: low

Sub-sectors: 3
4763 Retail sale of sporting equipment in specialized stores
9/10 View →

question marks — Growth: high, Share: low

Sub-sectors: 3
4751 Retail sale of textiles in specialized stores
9/10 View →

question marks — Growth: high, Share: low

Sub-sectors: 3
6420 Activities of holding companies
8/10 View →

cash cows — Growth: low, Share: high

Sub-sectors: 2
0115 Growing of tobacco
8/10 View →

dogs — Growth: low, Share: low

Sub-sectors: 2
1073 Manufacture of cocoa, chocolate and sugar confectionery
8/10 View →

cash cows — Growth: low, Share: high

Sub-sectors: 3
2750 Manufacture of domestic appliances
8/10 View →

cash cows — Growth: low, Share: high

Sub-sectors: 3
2680 Manufacture of magnetic and optical media
8/10 View →

dogs — Growth: low, Share: low

Sub-sectors: 3
2733 Manufacture of wiring devices
8/10 View →

question marks — Growth: high, Share: low

Sub-sectors: 2
0520 Mining of lignite
8/10 View →

dogs — Growth: low, Share: low

Sub-sectors: 2
4773 Other retail sale of new goods in specialized stores
8/10 View →

question marks — Growth: high, Share: low

Sub-sectors: 3
8219 Photocopying, document preparation and other specialized office support activities
8/10 View →

dogs — Growth: low, Share: low

Sub-sectors: 3
5310 Postal activities
8/10 View →

question marks — Growth: high, Share: low

Sub-sectors: 3
7730 Renting and leasing of other machinery, equipment and tangible goods
8/10 View →

question marks — Growth: high, Share: low

Sub-sectors: 3
7721 Renting and leasing of recreational and sports goods
8/10 View →

question marks — Growth: high, Share: low

Sub-sectors: 3
4761 Retail sale of books, newspapers and stationary in specialized stores
8/10 View →

dogs — Growth: low, Share: low

Sub-sectors: 3
4752 Retail sale of hardware, paints and glass in specialized stores
8/10 View →

cash cows — Growth: low, Share: high

Sub-sectors: 3
7911 Travel agency activities
8/10 View →

question marks — Growth: high, Share: low

Sub-sectors: 3
4653 Wholesale of agricultural machinery, equipment and supplies
8/10 View →

question marks — Growth: high, Share: low

Sub-sectors: 4
4620 Wholesale of agricultural raw materials and live animals
8/10 View →

question marks — Growth: high, Share: low

Sub-sectors: 4
1394 Manufacture of cordage, rope, twine and netting
7/10 View →

dogs — Growth: low, Share: low

Sub-sectors: 3
3313 Repair of electronic and optical equipment
7/10 View →

question marks — Growth: high, Share: low

Sub-sectors: 3

Tools for BCG Growth-Share Matrix

Partners whose capabilities directly address the GTIAS attributes this framework analyses most.

Recommended Tool Top Pick market intelligence

Volza

Trade data across 209+ countries • 30+ years of heritage

Supports MD02

Verified shipment data and trade flow analytics across 209+ countries directly addresses trade network topology risk — businesses can identify which corridors and intermediaries carry their supply risk before disruption strikes, and locate alternative suppliers without relying on secondary intelligence sources

Also addresses: MD01 MD05

Global trade intelligence platform delivering verified export/import shipment data, supplier discovery, and buyer-seller matching across 209+ countries. Backed by 30+ years of trade analytics heritage — used by thousands of businesses and top consultancies to map supply chain networks, identify sourcing alternatives, and track competitor trade flows.

Track global trade flows before your rivals do

Matched to GTIAS risk attributes — not paid placement. Affiliate link, no cost to you.

Recommended Tool software

Similarweb

50% commission for 12 months • 1,000+ active partners

Supports MD01

Web traffic share, market penetration data, and category benchmarks give businesses objective market concentration signals — tracking when a competitor's digital reach is growing into their territory before it becomes structural

Also addresses: MD05

Digital intelligence platform providing web traffic analytics, competitive benchmarking, and market share data for any website, app, or industry. Used by strategy teams, marketers, and researchers to track competitor digital performance, measure market concentration, and identify emerging trends before they appear in revenue data.

See competitor traffic before it shifts

Matched to GTIAS risk attributes — not paid placement. Affiliate link, no cost to you.

Recommended Tool software

Lodgify

Direct bookings without OTA commission • 7-day free trial

Supports MD01

Short-term rental operators are structurally dependent on two or three concentrated OTA platforms (Airbnb, Booking.com, Vrbo) that control distribution and capture up to 15% commission per booking. Lodgify's direct booking engine breaks that dependency by giving operators their own branded channel — directly addressing the market concentration risk that squeezes margin in accommodation markets.

Also addresses: MD05

Website builder and direct booking engine for short-term rental operators. Enables property managers to take bookings direct — without OTA commission — while building first-party guest data, automating communications, and managing channel distribution from a single platform.

Stop paying OTA commission on every booking

Matched to GTIAS risk attributes — not paid placement. Affiliate link, no cost to you.

Recommended Tool sales

Amplemarket

220M+ B2B contacts • Free trial available

Supports MD01

220M+ verified B2B contacts with company-level data reveal which players dominate any product or service market — giving sales teams the intelligence to map concentration risk in their prospect universe and identify underserved segments

Also addresses: MD05

AI-powered all-in-one B2B sales platform. Combines a 220M+ contact database with AI-assisted copywriting, LinkedIn automation, and multichannel sequencing to help sales teams build pipeline and penetrate new markets.

Map the competitive landscape

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Apply This Strategy

See how BCG Growth-Share Matrix applies to real industries in our comprehensive profiles.

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