Strategy for Industry

STRATEGIC INTELLIGENCE

Customer Framework

Kano Model

A theory of product development and customer satisfaction that classifies customer preferences into five categories.

122 Industries Analysed

8.5/10 Avg Fit Score

3 GTIAS Pillars

16 Attributes

MD

ER

RP

SC

SU

LI

FR

CS

DT

PM

IN

Industry Applications

122 industries have a full Kano Model analysis. Click any industry to read the detailed breakdown.

Best fit

Activities of employment placement agencies 9/10 Activities of professional membership organizations 9/10 Architectural and engineering activities and related technical consultancy 9/10

7810 Activities of employment placement agencies

Must-be: 4 Performance: 4 Delighters: 4

9412 Activities of professional membership organizations

Must-be: 4 Performance: 4 Delighters: 4

7110 Architectural and engineering activities and related technical consultancy

Must-be: 4 Performance: 5 Delighters: 5

3011 Building of ships and floating structures

Must-be: 4 Performance: 5 Delighters: 4

8110 Combined facilities support activities

Must-be: 5 Performance: 5 Delighters: 5

6201 Computer programming activities

Must-be: 4 Performance: 5 Delighters: 4

9000 Creative, arts and entertainment activities

Must-be: 5 Performance: 5 Delighters: 5

8422 Defence activities

Must-be: 5 Performance: 5 Delighters: 5

8121 General cleaning of buildings

Must-be: 4 Performance: 4 Delighters: 4

9602 Hairdressing and other beauty treatment

Must-be: 5 Performance: 5 Delighters: 5

8130 Landscape care and maintenance service activities

Must-be: 4 Performance: 4 Delighters: 4

6910 Legal activities

Must-be: 5 Performance: 5 Delighters: 5

1071 Manufacture of bakery products

Must-be: 4 Performance: 4 Delighters: 4

2814 Manufacture of bearings, gears, gearing and driving elements

Must-be: 4 Performance: 5 Delighters: 4

3092 Manufacture of bicycles and invalid carriages

Must-be: 5 Performance: 5 Delighters: 5

1073 Manufacture of cocoa, chocolate and sugar confectionery

Must-be: 4 Performance: 4 Delighters: 4

2630 Manufacture of communication equipment

Must-be: 4 Performance: 5 Delighters: 4

2620 Manufacture of computers and peripheral equipment

Must-be: 5 Performance: 5 Delighters: 5

2640 Manufacture of consumer electronics

Must-be: 5 Performance: 5 Delighters: 5

1050 Manufacture of dairy products

Must-be: 5 Performance: 5 Delighters: 5

2750 Manufacture of domestic appliances

Must-be: 5 Performance: 5 Delighters: 5

2740 Manufacture of electric lighting equipment

Must-be: 5 Performance: 5 Delighters: 5

2812 Manufacture of fluid power equipment

Must-be: 4 Performance: 5 Delighters: 4

3240 Manufacture of games and toys

Must-be: 4 Performance: 4 Delighters: 4

2660 Manufacture of irradiation, electromedical and electrotherapeutic equipment

Must-be: 5 Performance: 5 Delighters: 5

2824 Manufacture of machinery for mining, quarrying and construction

Must-be: 4 Performance: 5 Delighters: 4

2826 Manufacture of machinery for textile, apparel and leather production

Must-be: 5 Performance: 5 Delighters: 5

1103 Manufacture of malt liquors and malt

Must-be: 3 Performance: 3 Delighters: 3

2651 Manufacture of measuring, testing, navigating and control equipment

Must-be: 4 Performance: 5 Delighters: 4

3250 Manufacture of medical and dental instruments and supplies

Must-be: 5 Performance: 5 Delighters: 5

3091 Manufacture of motorcycles

Must-be: 3 Performance: 3 Delighters: 3

3220 Manufacture of musical instruments

Must-be: 4 Performance: 5 Delighters: 4

2029 Manufacture of other chemical products n.e.c.

Must-be: 4 Performance: 4 Delighters: 4

1079 Manufacture of other food products n.e.c.

Must-be: 5 Performance: 5 Delighters: 5

2813 Manufacture of other pumps, compressors, taps and valves

Must-be: 3 Performance: 4 Delighters: 5

2829 Manufacture of other special-purpose machinery

Must-be: 4 Performance: 5 Delighters: 4

2815 Manufacture of ovens, furnaces and furnace burners

Must-be: 4 Performance: 5 Delighters: 4

2930 Manufacture of parts and accessories for motor vehicles

Must-be: 5 Performance: 5 Delighters: 5

2021 Manufacture of pesticides and other agrochemical products

Must-be: 5 Performance: 5 Delighters: 5

2100 Manufacture of pharmaceuticals, medicinal chemical and botanical products

Must-be: 5 Performance: 5 Delighters: 4

2013 Manufacture of plastics and synthetic rubber in primary forms

Must-be: 4 Performance: 5 Delighters: 4

2818 Manufacture of power-driven hand tools

Must-be: 5 Performance: 5 Delighters: 5

1080 Manufacture of prepared animal feeds

Must-be: 5 Performance: 5 Delighters: 5

1075 Manufacture of prepared meals and dishes

Must-be: 5 Performance: 5 Delighters: 5

2211 Manufacture of rubber tyres and tubes; retreading and rebuilding of rubber tyres

Must-be: 5 Performance: 5 Delighters: 5

3230 Manufacture of sports goods

Must-be: 4 Performance: 5 Delighters: 4

7320 Market research and public opinion polling

Must-be: 5 Performance: 5 Delighters: 4

9329 Other amusement and recreation activities n.e.c.

Must-be: 4 Performance: 5 Delighters: 4

3290 Other manufacturing n.e.c.

Must-be: 4 Performance: 5 Delighters: 4

4773 Other retail sale of new goods in specialized stores

Must-be: 3 Performance: 3 Delighters: 3

5110 Passenger air transport

Must-be: 5 Performance: 5 Delighters: 5

7420 Photographic activities

Must-be: 5 Performance: 5 Delighters: 5

Must-be: 5 Performance: 5 Delighters: 5

1020 Processing and preserving of fish, crustaceans and molluscs

Must-be: 4 Performance: 5 Delighters: 4

6010 Radio broadcasting

Must-be: 4 Performance: 4 Delighters: 4

0143 Raising of camels and camelids

Must-be: 3 Performance: 3 Delighters: 3

6810 Real estate activities with own or leased property

Must-be: 5 Performance: 5 Delighters: 5

9511 Repair of computers and peripheral equipment

Must-be: 4 Performance: 4 Delighters: 4

7210 Research and experimental development on natural sciences and engineering

Must-be: 5 Performance: 5 Delighters: 5

8710 Residential nursing care facilities

Must-be: 5 Performance: 5 Delighters: 5

4721 Retail sale of food in specialized stores

Must-be: 3 Performance: 3 Delighters: 3

4751 Retail sale of textiles in specialized stores

Must-be: 3 Performance: 3 Delighters: 3

5820 Software publishing

Must-be: 4 Performance: 5 Delighters: 4

7120 Technical testing and analysis

Must-be: 4 Performance: 5 Delighters: 5

4921 Urban and suburban passenger land transport

Must-be: 5 Performance: 5 Delighters: 5

5210 Warehousing and storage

Must-be: 5 Performance: 5 Delighters: 5

9601 Washing and (dry-) cleaning of textile and fur products

Must-be: 4 Performance: 4 Delighters: 3

6312 Web portals

Must-be: 5 Performance: 5 Delighters: 5

2396 Cutting, shaping and finishing of stone

Must-be: 5 Performance: 5 Delighters: 5

2821 Manufacture of agricultural and forestry machinery

Must-be: 4 Performance: 5 Delighters: 5

3030 Manufacture of air and spacecraft and related machinery

Must-be: 4 Performance: 5 Delighters: 4

2395 Manufacture of articles of concrete, cement and plaster

Must-be: 5 Performance: 5 Delighters: 5

2720 Manufacture of batteries and accumulators

Must-be: 4 Performance: 5 Delighters: 4

2392 Manufacture of clay building materials

Must-be: 5 Performance: 5 Delighters: 4

2593 Manufacture of cutlery, hand tools and general hardware

Must-be: 4 Performance: 5 Delighters: 4

2811 Manufacture of engines and turbines, except aircraft, vehicle and cycle engines

Must-be: 4 Performance: 5 Delighters: 4

2012 Manufacture of fertilizers and nitrogen compounds

Must-be: 5 Performance: 5 Delighters: 4

2731 Manufacture of fibre optic cables

Must-be: 5 Performance: 5 Delighters: 5

1061 Manufacture of grain mill products

Must-be: 5 Performance: 5 Delighters: 5

3212 Manufacture of imitation jewellery and related articles

Must-be: 4 Performance: 5 Delighters: 4

2816 Manufacture of lifting and handling equipment

Must-be: 4 Performance: 5 Delighters: 5

1074 Manufacture of macaroni, noodles, couscous and similar farinaceous products

Must-be: 5 Performance: 5 Delighters: 5

2825 Manufacture of machinery for food, beverage and tobacco processing

Must-be: 4 Performance: 5 Delighters: 5

2823 Manufacture of machinery for metallurgy

Must-be: 4 Performance: 5 Delighters: 4

2030 Manufacture of man-made fibres

Must-be: 4 Performance: 4 Delighters: 3

2822 Manufacture of metal-forming machinery and machine tools

Must-be: 4 Performance: 4 Delighters: 4

2790 Manufacture of other electrical equipment

Must-be: 4 Performance: 5 Delighters: 4

2599 Manufacture of other fabricated metal products n.e.c.

Must-be: 5 Performance: 5 Delighters: 5

2819 Manufacture of other general-purpose machinery

Must-be: 5 Performance: 5 Delighters: 5

2393 Manufacture of other porcelain and ceramic products

Must-be: 5 Performance: 5 Delighters: 5

2022 Manufacture of paints, varnishes and similar coatings, printing ink and mastics

Must-be: 4 Performance: 5 Delighters: 4

2220 Manufacture of plastics products

Must-be: 5 Performance: 5 Delighters: 5

3020 Manufacture of railway locomotives and rolling stock

Must-be: 5 Performance: 5 Delighters: 5

2023 Manufacture of soap and detergents, cleaning and polishing preparations, perfumes and toilet preparations

Must-be: 5 Performance: 5 Delighters: 5

2513 Manufacture of steam generators, except central heating hot water boilers

Must-be: 4 Performance: 5 Delighters: 4

2511 Manufacture of structural metal products

Must-be: 5 Performance: 5 Delighters: 5

1102 Manufacture of wines

Must-be: 4 Performance: 5 Delighters: 4

2733 Manufacture of wiring devices

Must-be: 4 Performance: 5 Delighters: 5

3830 Materials recovery

Must-be: 5 Performance: 5 Delighters: 5

0150 Mixed farming

Must-be: 5 Performance: 5 Delighters: 5

5913 Motion picture, video and television programme distribution activities

Must-be: 4 Performance: 4 Delighters: 4

9102 Museums activities and operation of historical sites and buildings

Must-be: 5 Performance: 5 Delighters: 5

9311 Operation of sports facilities

Must-be: 5 Performance: 5 Delighters: 5

8299 Other business support service activities n.e.c.

Must-be: 5 Performance: 5 Delighters: 4

6209 Other information technology and computer service activities

Must-be: 5 Performance: 5 Delighters: 5

0130 Plant propagation

Must-be: 3 Performance: 3 Delighters: 3

1311 Preparation and spinning of textile fibres

Must-be: 5 Performance: 5 Delighters: 5

1030 Processing and preserving of fruit and vegetables

Must-be: 4 Performance: 4 Delighters: 4

1010 Processing and preserving of meat

Must-be: 4 Performance: 5 Delighters: 4

0164 Seed processing for propagation

Must-be: 3 Performance: 3 Delighters: 3

7410 Specialized design activities

Must-be: 4 Performance: 4 Delighters: 4

1511 Tanning and dressing of leather; dressing and dyeing of fur

Must-be: 3 Performance: 3 Delighters: 3

2592 Treatment and coating of metals; machining

Must-be: 4 Performance: 5 Delighters: 5

4652 Wholesale of electronic and telecommunications equipment and parts

Must-be: 5 Performance: 5 Delighters: 5

4649 Wholesale of other household goods

Must-be: 5 Performance: 5 Delighters: 4

4659 Wholesale of other machinery and equipment

Must-be: 5 Performance: 5 Delighters: 5

4669 Wholesale of waste and scrap and other products n.e.c.

Must-be: 4 Performance: 4 Delighters: 4

2410 Manufacture of basic iron and steel

Must-be: 4 Performance: 5 Delighters: 4

2817 Manufacture of office machinery and equipment (except computers and peripheral equipment)

Must-be: 5 Performance: 5 Delighters: 5

2399 Manufacture of other non-metallic mineral products n.e.c.

Must-be: 5 Performance: 5 Delighters: 5

2391 Manufacture of refractory products

Must-be: 5 Performance: 5 Delighters: 5

1621 Manufacture of veneer sheets and wood-based panels

Must-be: 3 Performance: 3 Delighters: 3

Tools for Kano Model

Partners whose capabilities directly address the GTIAS attributes this framework analyses most.

Capsule CRM

10,000+ customers worldwide • Includes Transpond marketing platform

Supports CS01

CRM contact and interaction tracking gives growing teams visibility into customer sentiment and service history — reducing the risk of complaints escalating through missed follow-ups or inconsistent handling

Also addresses: CS03

Cost-effective CRM for growing teams — manage contacts, track deals and pipeline, build customer relationships, and streamline day-to-day work. Paired with Transpond, a dedicated marketing platform for email campaigns and audience management.

Try Capsule Free

Affiliate link — we may earn a commission at no cost to you.

HubSpot

Free forever plan • 288,700+ customers in 135+ countries

Supports CS01

CRM and NPS/CSAT tooling gives companies visibility into customer sentiment before it becomes a reputation event — and the infrastructure to respond with targeted, personalised messaging at scale

Also addresses: CS03

All-in-one CRM and go-to-market platform used by 288,700+ businesses across 135+ countries. Connects marketing, sales, service, content, and operations in one system — free forever plan to start, paid tiers to scale.

Try HubSpot Free

Affiliate link — we may earn a commission at no cost to you.

Deel

Free HRIS plan available • Hire in 150+ countries

Supports CS08

Aging or shrinking domestic workforce (CS08 >= 4) can be partially offset via Deel's access to global labour pools with more favourable demographic profiles — without waiting years to establish a local entity

Also addresses: CS05

Global payroll, EOR, and HR platform trusted by 35,000+ businesses in 150+ countries. Handles employment contracts, statutory contributions, mandatory reporting, and local compliance for full-time employees, contractors, and remote teams — so businesses can hire anywhere without in-house legal expertise. Processes $22B+ in payroll annually.

Affiliate link — we may earn a commission at no cost to you.

KrispCall

9,000+ businesses • Virtual numbers in 100+ countries

Supports CS01

Smart call routing, Power Dialer, and real-time analytics help customer-facing teams manage high complaint volumes efficiently — reducing escalation risk from missed or mishandled contacts

AI-powered cloud phone system used by 9,000+ businesses across 154 countries — global virtual numbers, smart call routing, Power Dialer, AI Copilot, real-time analytics, and integrations with 100+ CRMs.

Affiliate link — we may earn a commission at no cost to you.

Related Strategies

Complementary frameworks that work alongside Kano Model

Porter's Value Chain Analysis

A systematic tool used to disaggregate a firm's activities into primary (Logistics, Operations,...

Differentiation

Seeking to be unique in the industry along some dimensions that are widely valued by buyers,...

VRIO Framework

An internal analysis tool that tests if a resource or capability is Valuable, Rare, Inimitable, and...

Jobs to be Done (JTBD)

A methodology for understanding the functional, emotional, and social 'job' a customer is truly...

Blue Ocean Strategy

Creating new market space (a 'blue ocean') by focusing on entirely new value curves, making the...

Network Effects Acceleration

A specialized strategy focused on achieving 'Critical Mass.' It prioritizes the growth of the user...

View All Strategies

Apply This Strategy

See how Kano Model applies to real industries in our comprehensive profiles.

Browse Industries Explore Pillars