Porter's Five Forces
A framework for analyzing industry structure and the potential for profitability by examining the intensity of competitive rivalry and the bargaining power of key actors.
Industry Applications
374 industries have a full Porter's Five Forces analysis. Click any industry to read the detailed breakdown.
Overall attractiveness: Unattractive (4/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Low (2/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Low (2/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Moderate (3/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Unattractive (4/5)
Overall attractiveness: Low (2/5)
Overall attractiveness: Low (2/5)
Overall attractiveness: Moderate (3/5)
Overall attractiveness: Low (2/5)
Overall attractiveness: Moderate (3/5)
Overall attractiveness: Moderate (3/5)
Overall attractiveness: Very Unattractive (1/5)
Overall attractiveness: Low (2/5)
Overall attractiveness: Low (2/5)
Overall attractiveness: Low (2/5)
Overall attractiveness: Low (2/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Low (2/5)
Overall attractiveness: Moderate (3/5)
Overall attractiveness: Low (2/5)
Overall attractiveness: Moderate (3/5)
Overall attractiveness: Very Unattractive (1/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Low (2/5)
Overall attractiveness: Moderate (3/5)
Overall attractiveness: Moderate (3/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Very Unattractive (1/5)
Overall attractiveness: Low (2/5)
Overall attractiveness: Moderate (3/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Low (2/5)
Overall attractiveness: Low (2/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Low (2/5)
Overall attractiveness: Moderate (3/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Low (2/5)
Overall attractiveness: Low (2/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Very Unattractive (5/5)
Overall attractiveness: Unattractive (4/5)
Overall attractiveness: Low (2/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Very Unattractive (1/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Moderate (3/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Moderate (3/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Low (2/5)
Overall attractiveness: Low (2/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Low (2/5)
Overall attractiveness: Moderate (3/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Moderate (3/5)
Overall attractiveness: Moderate (3/5)
Overall attractiveness: Moderate (3/5)
Overall attractiveness: Low (2/5)
Overall attractiveness: Moderate (3/5)
Overall attractiveness: Low (2/5)
Overall attractiveness: Very Unattractive (1/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Low (2/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Moderate (3/5)
Overall attractiveness: Low (2/5)
Overall attractiveness: Low (2/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Moderate (3/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Very Unattractive (1/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Low to Moderate (2/5)
Overall attractiveness: Low (2/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Very Unattractive (1/5)
Overall attractiveness: Low (2/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Low (2/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Low (2/5)
Overall attractiveness: Low (2/5)
Overall attractiveness: Moderate (3/5)
Overall attractiveness: Very Unattractive (1/5)
Overall attractiveness: Low (2/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Low (2/5)
Overall attractiveness: Moderate (3/5)
Overall attractiveness: Low (2/5)
Overall attractiveness: Low (2/5)
Overall attractiveness: Low (2/5)
Overall attractiveness: Moderate (3/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Low (2/5)
Overall attractiveness: Moderate (3/5)
Overall attractiveness: Low (2/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Unattractive (4/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Low (2/5)
Overall attractiveness: Low (2/5)
Overall attractiveness: Low (2/5)
Overall attractiveness: Moderate (3/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Low (2/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Low (2/5)
Overall attractiveness: Low (2/5)
Overall attractiveness: Low (2/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Low (2/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Moderate (3/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Moderate (3/5)
Overall attractiveness: Moderate (3/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Moderate (3/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Very Unattractive (1/5)
Overall attractiveness: Moderate (3/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Moderate (3/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Moderate (3/5)
Overall attractiveness: Moderate (3/5)
Overall attractiveness: Unattractive (4/5)
Overall attractiveness: Low (2/5)
Overall attractiveness: Low (2/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Low (2/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Unattractive (4/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Moderate (3/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Low (2/5)
Overall attractiveness: Moderate (3/5)
Overall attractiveness: Very Unattractive (1/5)
Overall attractiveness: Moderate (3/5)
Overall attractiveness: Moderate (3/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Low (2/5)
Overall attractiveness: Unattractive (4/5)
Overall attractiveness: Moderate (3/5)
Overall attractiveness: Moderate (3/5)
Overall attractiveness: Low (2/5)
Overall attractiveness: Moderately Unattractive (2/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Low (2/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Low (2/5)
Overall attractiveness: Low (2/5)
Overall attractiveness: Very Unattractive (1/5)
Overall attractiveness: Moderate (3/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Low (2/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Moderate (3/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Unattractive (4/5)
Overall attractiveness: Moderate (3/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Moderate (3/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Low (2/5)
Overall attractiveness: Moderate (3/5)
Overall attractiveness: Low (2/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Low (2/5)
Overall attractiveness: Low (2/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Unattractive (4/5)
Overall attractiveness: Low (2/5)
Overall attractiveness: Low (2/5)
Overall attractiveness: Moderate (3/5)
Overall attractiveness: Moderate (3/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Very Unattractive (1/5)
Overall attractiveness: Moderate (3/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Very Unattractive (1/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Low (2/5)
Overall attractiveness: Low (2/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Moderate (3/5)
Overall attractiveness: Very Unattractive (1/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Very Unattractive (1/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Low (2/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Low (2/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Very Unattractive (1/5)
Overall attractiveness: Low (2/5)
Overall attractiveness: Unattractive (4/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Moderate (3/5)
Overall attractiveness: Moderate (3/5)
Overall attractiveness: Low (2/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Unattractive (4/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Low to Moderate (2/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Low (2/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Very Unattractive (1/5)
Overall attractiveness: Low (2/5)
Overall attractiveness: Low (2/5)
Overall attractiveness: Very Unattractive (1/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Moderate (3/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Low (2/5)
Overall attractiveness: Moderate (3/5)
Overall attractiveness: Unattractive (4/5)
Overall attractiveness: Moderate (3/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Low (2/5)
Overall attractiveness: Moderate (3/5)
Overall attractiveness: Moderate (3/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Moderate (3/5)
Overall attractiveness: Low (2/5)
Overall attractiveness: Low (2/5)
Overall attractiveness: Low (2/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Moderate (3/5)
Overall attractiveness: Unattractive (4/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Low to Moderate (2/5)
Overall attractiveness: Low (2/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Moderate (3/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Low (2/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Low (2/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Unattractive (4/5)
Overall attractiveness: Low (2/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Low (2/5)
Overall attractiveness: Moderate (3/5)
Overall attractiveness: Moderate (3/5)
Overall attractiveness: Moderate (3/5)
Overall attractiveness: Moderate (3/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Moderate (3/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Moderate (3/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Low (2/5)
Overall attractiveness: Moderate (3/5)
Overall attractiveness: Moderate (3/5)
Overall attractiveness: Low (2/5)
Overall attractiveness: Low (2/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Moderate (3/5)
Overall attractiveness: Moderate (3/5)
Overall attractiveness: Unattractive (4/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Moderate (3/5)
Overall attractiveness: Low (2/5)
Overall attractiveness: Very Unattractive (1/5)
Overall attractiveness: Low (2/5)
Overall attractiveness: Moderate (3/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Moderately Unattractive (2/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Moderate (3/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Moderate (3/5)
Overall attractiveness: Low (2/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Low (2/5)
Overall attractiveness: Moderate (3/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Moderate (3/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Moderate (3/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Moderate (3/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Low (2/5)
Overall attractiveness: Low (2/5)
Overall attractiveness: Low (2/5)
Overall attractiveness: Very Unattractive (1/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Low (2/5)
Overall attractiveness: Moderate (3/5)
Overall attractiveness: Moderate (3/5)
Overall attractiveness: Low (2/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Low (2/5)
Overall attractiveness: Low (2/5)
Overall attractiveness: Attractive (4/5)
Overall attractiveness: Moderate (3/5)
Overall attractiveness: Low (2/5)
Overall attractiveness: Moderate (3/5)
Overall attractiveness: Low (2/5)
Overall attractiveness: Low (2/5)
Overall attractiveness: Unattractive (2/5)
Overall attractiveness: Moderate (3/5)
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See how Porter's Five Forces applies to real industries in our comprehensive profiles.