ER05

Demand Stickiness & Price Insensitivity

Demand Stickiness & Price Insensitivity measures the structural resilience of demand to price changes and economic contraction. High scores indicate demand that is highly sensitive to price shifts and economic downturns, lacking a stable consumption floor. The primary business impact is significant revenue volatility and magnified effects during market contractions.

Structural assessment of demand resilience. Defines the 'Consumption Floor' and the degree to which demand remains stable regardless of price shocks or economic contraction.

Functional & Economic Role Score HS / ISIC Confirmed