Demand Stickiness & Price Insensitivity
Structural assessment of demand resilience. Defines the 'Consumption Floor' and the degree to which demand remains stable regardless of price shocks or economic contraction.
Scoring Scale (0-5)
-
0Existential / Captive
Demand is decoupled from price; consumption is required for survival or the prevention of system collapse (e.g., insulin, cooling water for reactors, basic caloric staples).
-
1High Sensitivity / Cyclical
Demand is strongly linked to discretionary spending or capital cycles. Products face intense competition, commoditization, or easy substitution, leading to sharp volume fluctuations during economic shifts. Consumers are quick to delay or switch purchases based on price signals.
-
2Commodity-Sensitive
Demand is structural but characterized by high price-taking behavior. While the item may be necessary, it is largely undifferentiated, allowing buyers to easily toggle between suppliers or alternative inputs. Price elasticity is driven by the ease of substitution rather than brand or habitual inertia.
-
3Mature / Habitual
Stable demand with moderate sensitivity; consumers may grumble but rarely switch unless price increases are sustained and extreme.
-
4Mixed Elasticity
Demand exhibits a bifurcation where an essential or 'sticky' core of recurring usage is tempered by a significant discretionary or price-sensitive layer. Users face moderate barriers to switching, but sustained price increases eventually trigger volume erosion as buyers explore secondary alternatives.
-
5Discretionary / Hyper-Elastic
Demand is highly opportunistic, volatile, and driven by purely elective choice. Consumption can be deferred, cancelled, or substituted instantly with zero friction. The price-to-volume relationship is highly aggressive, where even minor price hikes cause immediate, significant demand destruction.
Score Distribution
How 422 industries score on this attribute
Prioritizes 'Necessity' and 'Budget Share' over trailing mathematical coefficients.
Industry Examples
422 industriesReal industries from our analysis demonstrating each score level for Demand Stickiness & Price Insensitivity.
75 more industries
Raising of camels and camelids ISIC 0143 Raising of sheep and goats ISIC 0144 Marine aquaculture ISIC 0321 Freshwater aquaculture ISIC 0322 Other mining and quarrying n.e.c. ISIC 0899 Manufacture of macaroni, noodles, couscous and similar farinaceous products ISIC 1074 Manufacture of wearing apparel, except fur apparel ISIC 1410 Manufacture of corrugated paper and paperboard and of containers of paper and paperboard ISIC 1702 Manufacture of basic chemicals ISIC 2011 Manufacture of plastics and synthetic rubber in primary forms ISIC 2013 Manufacture of soap and detergents, cleaning and polishing preparations, perfumes and toilet preparations ISIC 2023 Manufacture of other chemical products n.e.c. ISIC 2029 Manufacture of articles of concrete, cement and plaster ISIC 2395 Manufacture of electronic components and boards ISIC 2610 Manufacture of consumer electronics ISIC 2640 Manufacture of optical instruments and photographic equipment ISIC 2670 Manufacture of batteries and accumulators ISIC 2720 Manufacture of metal-forming machinery and machine tools ISIC 2822 Manufacture of machinery for mining, quarrying and construction ISIC 2824 Manufacture of furniture ISIC 3100 Manufacture of jewellery and related articles ISIC 3211 Manufacture of imitation jewellery and related articles ISIC 3212 Manufacture of games and toys ISIC 3240 Repair of other equipment ISIC 3319 Construction of buildings ISIC 4100 Plumbing, heat and air-conditioning installation ISIC 4322 Other specialized construction activities ISIC 4390 Sale, maintenance and repair of motorcycles and related parts and accessories ISIC 4540 Retail sale in non-specialized stores with food, beverages or tobacco predominating ISIC 4711 Retail sale of audio and video equipment in specialized stores ISIC 4742 Retail sale of carpets, rugs, wall and floor coverings in specialized stores ISIC 4753 Retail sale of electrical household appliances, furniture, lighting equipment and other household articles in specialized stores ISIC 4759 Retail sale of sporting equipment in specialized stores ISIC 4763 Retail sale of games and toys in specialized stores ISIC 4764 Retail sale of clothing, footwear and leather articles in specialized stores ISIC 4771 Freight rail transport ISIC 4912 Urban and suburban passenger land transport ISIC 4921 Other passenger land transport ISIC 4922 Freight transport by road ISIC 4923 Sea and coastal passenger water transport ISIC 5011 Service activities incidental to water transportation ISIC 5222 Cargo handling ISIC 5224 Postal activities ISIC 5310 Courier activities ISIC 5320 Short term accommodation activities ISIC 5510 Restaurants and mobile food service activities ISIC 5610 Event catering ISIC 5621 Book publishing ISIC 5811 Publishing of directories and mailing lists ISIC 5812 Software publishing ISIC 5820 Motion picture, video and television programme post-production activities ISIC 5912 Motion picture, video and television programme distribution activities ISIC 5913 News agency activities ISIC 6391 Other credit granting ISIC 6492 Life insurance ISIC 6511 Real estate activities with own or leased property ISIC 6810 Real estate activities on a fee or contract basis ISIC 6820 Accounting, bookkeeping and auditing activities; tax consultancy ISIC 6920 Advertising ISIC 7310 Market research and public opinion polling ISIC 7320 Specialized design activities ISIC 7410 Renting of video tapes and disks ISIC 7722 Activities of employment placement agencies ISIC 7810 Other human resources provision ISIC 7830 Travel agency activities ISIC 7911 Tour operator activities ISIC 7912 Security systems service activities ISIC 8020 Combined facilities support activities ISIC 8110 Activities of collection agencies and credit bureaus ISIC 8291 Other business support service activities n.e.c. ISIC 8299 Defence activities ISIC 8422 Other education n.e.c. ISIC 8549 Creative, arts and entertainment activities ISIC 9000 Operation of sports facilities ISIC 9311 Other amusement and recreation activities n.e.c. ISIC 9329112 more industries
Growing of beverage crops ISIC 0127 Growing of spices, aromatic, drug and pharmaceutical crops ISIC 0128 Plant propagation ISIC 0130 Raising of swine/pigs ISIC 0145 Raising of other animals ISIC 0149 Post-harvest crop activities ISIC 0163 Hunting, trapping and related service activities ISIC 0170 Logging ISIC 0220 Freshwater fishing ISIC 0312 Mining of lignite ISIC 0520 Support activities for petroleum and natural gas extraction ISIC 0910 Manufacture of dairy products ISIC 1050 Manufacture of sugar ISIC 1072 Manufacture of soft drinks; production of mineral waters and other bottled waters ISIC 1104 Finishing of textiles ISIC 1313 Manufacture of knitted and crocheted fabrics ISIC 1391 Manufacture of made-up textile articles, except apparel ISIC 1392 Manufacture of carpets and rugs ISIC 1393 Manufacture of other textiles n.e.c. ISIC 1399 Manufacture of articles of fur ISIC 1420 Manufacture of knitted and crocheted apparel ISIC 1430 Tanning and dressing of leather; dressing and dyeing of fur ISIC 1511 Manufacture of veneer sheets and wood-based panels ISIC 1621 Manufacture of builders' carpentry and joinery ISIC 1622 Manufacture of other products of wood; manufacture of articles of cork, straw and plaiting materials ISIC 1629 Reproduction of recorded media ISIC 1820 Manufacture of coke oven products ISIC 1910 Manufacture of pesticides and other agrochemical products ISIC 2021 Manufacture of glass and glass products ISIC 2310 Cutting, shaping and finishing of stone ISIC 2396 Casting of iron and steel ISIC 2431 Casting of non-ferrous metals ISIC 2432 Manufacture of other fabricated metal products n.e.c. ISIC 2599 Manufacture of magnetic and optical media ISIC 2680 Manufacture of other pumps, compressors, taps and valves ISIC 2813 Manufacture of lifting and handling equipment ISIC 2816 Manufacture of other general-purpose machinery ISIC 2819 Manufacture of motor vehicles ISIC 2910 Building of pleasure and sporting boats ISIC 3012 Manufacture of railway locomotives and rolling stock ISIC 3020 Manufacture of air and spacecraft and related machinery ISIC 3030 Manufacture of motorcycles ISIC 3091 Manufacture of musical instruments ISIC 3220 Manufacture of medical and dental instruments and supplies ISIC 3250 Installation of industrial machinery and equipment ISIC 3320 Construction of roads and railways ISIC 4210 Construction of other civil engineering projects ISIC 4290 Demolition ISIC 4311 Electrical installation ISIC 4321 Other construction installation ISIC 4329 Building completion and finishing ISIC 4330 Maintenance and repair of motor vehicles ISIC 4520 Sale of motor vehicle parts and accessories ISIC 4530 Wholesale trade, except of motor vehicles and motorcycles ISIC 46 Wholesale of food, beverages and tobacco ISIC 4630 Wholesale of textiles, clothing and footwear ISIC 4641 Wholesale of other household goods ISIC 4649 Wholesale of metals and metal ores ISIC 4662 Wholesale of construction materials, hardware, plumbing and heating equipment and supplies ISIC 4663 Wholesale of waste and scrap and other products n.e.c. ISIC 4669 Non-specialized wholesale trade ISIC 4690 Retail sale of food in specialized stores ISIC 4721 Retail sale of beverages in specialized stores ISIC 4722 Retail sale of computers, peripheral units, software and telecommunications equipment in specialized stores ISIC 4741 Retail sale of books, newspapers and stationary in specialized stores ISIC 4761 Retail sale of pharmaceutical and medical goods, cosmetic and toilet articles in specialized stores ISIC 4772 Other retail sale of new goods in specialized stores ISIC 4773 Retail sale via stalls and markets of other goods ISIC 4789 Retail sale via mail order houses or via Internet ISIC 4791 Other retail sale not in stores, stalls or markets ISIC 4799 Passenger air transport ISIC 5110 Freight air transport ISIC 5120 Service activities incidental to land transportation ISIC 5221 Other transportation support activities ISIC 5229 Accommodation ISIC 55 Other food service activities ISIC 5629 Other publishing activities ISIC 5819 Motion picture, video and television programme production activities ISIC 5911 Motion picture projection activities ISIC 5914 Satellite telecommunications activities ISIC 6130 Other information technology and computer service activities ISIC 6209 Web portals ISIC 6312 Other information service activities n.e.c. ISIC 6399 Trusts, funds and similar financial entities ISIC 6430 Financial leasing ISIC 6491 Other activities auxiliary to financial service activities ISIC 6619 Activities of insurance agents and brokers ISIC 6622 Legal activities ISIC 6910 Management consultancy activities ISIC 7020 Technical testing and analysis ISIC 7120 Research and experimental development on social sciences and humanities ISIC 7220 Renting and leasing of motor vehicles ISIC 7710 Renting and leasing of recreational and sports goods ISIC 7721 Renting and leasing of other personal and household goods ISIC 7729 Renting and leasing of other machinery, equipment and tangible goods ISIC 7730 Leasing of intellectual property and similar products, except copyrighted works ISIC 7740 Temporary employment agency activities ISIC 7820 Other reservation service and related activities ISIC 7990 Investigation activities ISIC 8030 Other building and industrial cleaning activities ISIC 8129 Organization of conventions and trade shows ISIC 8230 Sports and recreation education ISIC 8541 Cultural education ISIC 8542 Museums activities and operation of historical sites and buildings ISIC 9102 Botanical and zoological gardens and nature reserves activities ISIC 9103 Activities of amusement parks and theme parks ISIC 9321 Activities of trade unions ISIC 9420 Repair of communication equipment ISIC 9512 Repair of footwear and leather goods ISIC 9523 Repair of other personal and household goods ISIC 9529 Other personal service activities n.e.c. ISIC 9609 Activities of households as employers of domestic personnel ISIC 9700172 more industries
Growing of sugar cane ISIC 0114 Growing of tobacco ISIC 0115 Growing of other non-perennial crops ISIC 0119 Growing of tropical and subtropical fruits ISIC 0122 Growing of pome fruits and stone fruits ISIC 0124 Raising of cattle and buffaloes ISIC 0141 Raising of horses and other equines ISIC 0142 Raising of poultry ISIC 0146 Support activities for crop production ISIC 0161 Seed processing for propagation ISIC 0164 Gathering of non-wood forest products ISIC 0230 Support services to forestry ISIC 0240 Marine fishing ISIC 0311 Mining of hard coal ISIC 0510 Extraction of crude petroleum ISIC 0610 Extraction of natural gas ISIC 0620 Mining of other non-ferrous metal ores ISIC 0729 Quarrying of stone, sand and clay ISIC 0810 Mining of chemical and fertilizer minerals ISIC 0891 Extraction of salt ISIC 0893 Support activities for other mining and quarrying ISIC 0990 Processing and preserving of meat ISIC 1010 Processing and preserving of fish, crustaceans and molluscs ISIC 1020 Processing and preserving of fruit and vegetables ISIC 1030 Manufacture of vegetable and animal oils and fats ISIC 1040 Manufacture of grain mill products ISIC 1061 Manufacture of starches and starch products ISIC 1062 Manufacture of bakery products ISIC 1071 Manufacture of cocoa, chocolate and sugar confectionery ISIC 1073 Manufacture of other food products n.e.c. ISIC 1079 Manufacture of prepared animal feeds ISIC 1080 Distilling, rectifying and blending of spirits ISIC 1101 Manufacture of wines ISIC 1102 Manufacture of malt liquors and malt ISIC 1103 Manufacture of tobacco products ISIC 1200 Weaving of textiles ISIC 1312 Manufacture of luggage, handbags and the like, saddlery and harness ISIC 1512 Manufacture of footwear ISIC 1520 Sawmilling and planing of wood ISIC 1610 Manufacture of wooden containers ISIC 1623 Manufacture of pulp, paper and paperboard ISIC 1701 Manufacture of other articles of paper and paperboard ISIC 1709 Printing ISIC 1811 Service activities related to printing ISIC 1812 Manufacture of refined petroleum products ISIC 1920 Manufacture of fertilizers and nitrogen compounds ISIC 2012 Manufacture of paints, varnishes and similar coatings, printing ink and mastics ISIC 2022 Manufacture of man-made fibres ISIC 2030 Manufacture of rubber tyres and tubes; retreading and rebuilding of rubber tyres ISIC 2211 Manufacture of other rubber products ISIC 2219 Manufacture of plastics products ISIC 2220 Manufacture of refractory products ISIC 2391 Manufacture of other porcelain and ceramic products ISIC 2393 Manufacture of other non-metallic mineral products n.e.c. ISIC 2399 Manufacture of basic iron and steel ISIC 2410 Manufacture of basic precious and other non-ferrous metals ISIC 2420 Manufacture of structural metal products ISIC 2511 Manufacture of steam generators, except central heating hot water boilers ISIC 2513 Treatment and coating of metals; machining ISIC 2592 Manufacture of cutlery, hand tools and general hardware ISIC 2593 Manufacture of computers and peripheral equipment ISIC 2620 Manufacture of measuring, testing, navigating and control equipment ISIC 2651 Manufacture of watches and clocks ISIC 2652 Manufacture of irradiation, electromedical and electrotherapeutic equipment ISIC 2660 Manufacture of electric motors, generators, transformers and electricity distribution and control apparatus ISIC 2710 Manufacture of fibre optic cables ISIC 2731 Manufacture of other electronic and electric wires and cables ISIC 2732 Manufacture of wiring devices ISIC 2733 Manufacture of electric lighting equipment ISIC 2740 Manufacture of domestic appliances ISIC 2750 Manufacture of engines and turbines, except aircraft, vehicle and cycle engines ISIC 2811 Manufacture of fluid power equipment ISIC 2812 Manufacture of bearings, gears, gearing and driving elements ISIC 2814 Manufacture of ovens, furnaces and furnace burners ISIC 2815 Manufacture of office machinery and equipment (except computers and peripheral equipment) ISIC 2817 Manufacture of power-driven hand tools ISIC 2818 Manufacture of agricultural and forestry machinery ISIC 2821 Manufacture of machinery for food, beverage and tobacco processing ISIC 2825 Manufacture of other special-purpose machinery ISIC 2829 Manufacture of bodies (coachwork) for motor vehicles; manufacture of trailers and semi-trailers ISIC 2920 Manufacture of military fighting vehicles ISIC 3040 Manufacture of bicycles and invalid carriages ISIC 3092 Manufacture of other transport equipment n.e.c. ISIC 3099 Other manufacturing n.e.c. ISIC 3290 Repair of fabricated metal products ISIC 3311 Repair of machinery ISIC 3312 Repair of electronic and optical equipment ISIC 3313 Repair of electrical equipment ISIC 3314 Repair of transport equipment, except motor vehicles ISIC 3315 Manufacture of gas; distribution of gaseous fuels through mains ISIC 3520 Steam and air conditioning supply ISIC 3530 Collection of non-hazardous waste ISIC 3811 Collection of hazardous waste ISIC 3812 Treatment and disposal of non-hazardous waste ISIC 3821 Treatment and disposal of hazardous waste ISIC 3822 Remediation activities and other waste management services ISIC 3900 Construction of utility projects ISIC 4220 Site preparation ISIC 4312 Wholesale of agricultural raw materials and live animals ISIC 4620 Wholesale of computers, computer peripheral equipment and software ISIC 4651 Wholesale of other machinery and equipment ISIC 4659 Wholesale of solid, liquid and gaseous fuels and related products ISIC 4661 Retail sale of tobacco products in specialized stores ISIC 4723 Retail sale of automotive fuel in specialized stores ISIC 4730 Retail sale of second-hand goods ISIC 4774 Retail sale via stalls and markets of food, beverages and tobacco products ISIC 4781 Passenger rail transport, interurban ISIC 4911 Transport via pipeline ISIC 4930 Sea and coastal freight water transport ISIC 5012 Inland passenger water transport ISIC 5021 Inland freight water transport ISIC 5022 Warehousing and support activities for transportation ISIC 52 Service activities incidental to air transportation ISIC 5223 Camping grounds, recreational vehicle parks and trailer parks ISIC 5520 Other accommodation ISIC 5590 Sound recording and music publishing activities ISIC 5920 Radio broadcasting ISIC 6010 Wired telecommunications activities ISIC 6110 Wireless telecommunications activities ISIC 6120 Other telecommunications activities ISIC 6190 Computer programming activities ISIC 6201 Computer consultancy and computer facilities management activities ISIC 6202 Data processing, hosting and related activities ISIC 6311 Other monetary intermediation ISIC 6419 Activities of holding companies ISIC 6420 Other financial service activities, except insurance and pension funding activities, n.e.c. ISIC 6499 Non-life insurance ISIC 6512 Reinsurance ISIC 6520 Pension funding ISIC 6530 Administration of financial markets ISIC 6611 Risk and damage evaluation ISIC 6621 Other activities auxiliary to insurance and pension funding ISIC 6629 Fund management activities ISIC 6630 Activities of head offices ISIC 7010 Research and experimental development on natural sciences and engineering ISIC 7210 Other professional, scientific and technical activities n.e.c. ISIC 7490 Veterinary activities ISIC 7500 Private security activities ISIC 8010 General cleaning of buildings ISIC 8121 Landscape care and maintenance service activities ISIC 8130 Photocopying, document preparation and other specialized office support activities ISIC 8219 Activities of call centres ISIC 8220 Regulation of the activities of providing health care, education, cultural services and other social services, excluding social security ISIC 8412 Foreign affairs ISIC 8421 Pre-primary and primary education ISIC 8510 General secondary education ISIC 8521 Technical and vocational secondary education ISIC 8522 Higher education ISIC 8530 Educational support activities ISIC 8550 Hospital activities ISIC 8610 Medical and dental practice activities ISIC 8620 Residential nursing care facilities ISIC 8710 Residential care activities for the elderly and disabled ISIC 8730 Other residential care activities ISIC 8790 Social work activities without accommodation for the elderly and disabled ISIC 8810 Other social work activities without accommodation ISIC 8890 Library and archives activities ISIC 9101 Activities of sports clubs ISIC 9312 Other sports activities ISIC 9319 Activities of business and employers membership organizations ISIC 9411 Activities of professional membership organizations ISIC 9412 Activities of religious organizations ISIC 9491 Activities of political organizations ISIC 9492 Activities of other membership organizations n.e.c. ISIC 9499 Repair of consumer electronics ISIC 9521 Repair of household appliances and home and garden equipment ISIC 9522 Repair of furniture and home furnishings ISIC 9524 Washing and (dry-) cleaning of textile and fur products ISIC 9601 Hairdressing and other beauty treatment ISIC 9602 Funeral and related activities ISIC 9603 Undifferentiated service-producing activities of private households for own use ISIC 9820 Activities of extraterritorial organizations and bodies ISIC 990035 more industries
Mining of iron ores ISIC 0710 Extraction of peat ISIC 0892 Manufacture of prepared meals and dishes ISIC 1075 Preparation and spinning of textile fibres ISIC 1311 Manufacture of clay building materials ISIC 2392 Manufacture of cement, lime and plaster ISIC 2394 Manufacture of tanks, reservoirs and containers of metal ISIC 2512 Forging, pressing, stamping and roll-forming of metal; powder metallurgy ISIC 2591 Manufacture of communication equipment ISIC 2630 Manufacture of other electrical equipment ISIC 2790 Manufacture of machinery for textile, apparel and leather production ISIC 2826 Manufacture of parts and accessories for motor vehicles ISIC 2930 Materials recovery ISIC 3830 Sale of motor vehicles ISIC 4510 Wholesale on a fee or contract basis ISIC 4610 Wholesale of electronic and telecommunications equipment and parts ISIC 4652 Wholesale of agricultural machinery, equipment and supplies ISIC 4653 Other retail sale in non-specialized stores ISIC 4719 Retail sale of textiles in specialized stores ISIC 4751 Retail sale of hardware, paints and glass in specialized stores ISIC 4752 Warehousing and storage ISIC 5210 Beverage serving activities ISIC 5630 Publishing of newspapers, journals and periodicals ISIC 5813 Television programming and broadcasting activities ISIC 6020 Security and commodity contracts brokerage ISIC 6612 Architectural and engineering activities and related technical consultancy ISIC 7110 Photographic activities ISIC 7420 Combined office administrative service activities ISIC 8211 Packaging activities ISIC 8292 Regulation of and contribution to more efficient operation of businesses ISIC 8413 Compulsory social security activities ISIC 8430 Other human health activities ISIC 8690 Gambling and betting activities ISIC 9200 Repair of computers and peripheral equipment ISIC 9511 Undifferentiated goods-producing activities of private households for own use ISIC 98108 more industries
Manufacture of weapons and ammunition ISIC 2520 Electric power generation, transmission and distribution ISIC 3510 Water collection, treatment and supply ISIC 3600 Sewerage ISIC 3700 Central banking ISIC 6411 General public administration activities ISIC 8411 Public order and safety activities ISIC 8423 Residential care activities for mental retardation, mental health and substance abuse ISIC 8720Archetype-Specific Considerations
This attribute has special risk drivers when applied to certain industry archetypes:
Driven by liquidity, risk pricing, and balance sheets.
Risk Driver: Margin Compression vs. Volume Loss
Driven by biology, nature, and decay. Time is the enemy.
Risk Driver: Caloric/Nutritional Floor
Related Strategies
Strategies that incorporate Functional & Economic Role pillar analysis (17 strategies):
Playbooks Using This Attribute
1 playbook use ER05 in their feasibility checks:
Rules Using This Attribute
6 risk rules use ER05 in their trigger conditions: